China Ecommerce Explainer

What Retailers Need to Know About the World’s Largest Digital Market

About This Report
No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

China has emerged as the clear global leader in ecommerce by just about every measure. Its dynamic digital economy is also years ahead of the rest of the world and portends what is possible elsewhere. This deck will:

  • Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies.
  • Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market.
  • Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Sky Canaves


Man-Chung Cheung
Senior Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor
Erika Huber
Line Editor
Penelope Lin
Senior Copy Editor
Stephanie Meyer
Senior Production Artist
Matt Torpey
Senior Chart Data Specialist
Ali Young
Senior Copy Editor