The news: OpenAI is looking to raise prices for ChatGPT Plus subscriptions with a $2 per month increase this year and up to $44 a month in five years, per documents reviewed by The New York Times.
ChatGPT Plus, which currently costs $20 a month, could follow the lead of popular streaming services that periodically raise prices with hopes that customers will pay extra to retain their subscriptions.
- Unlike video- and music-streaming services, OpenAI has no existing ad-supported model—tacking ads onto the ChatGPT Plus experience could be seen as hostile to users.