ChatGPT and Generative AI for Social Media Marketing

Reality, Hype, What’s Next, and How to Prepare

Report by Debra Aho Williamson  | Mar 20, 2023
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Table of Contents
Executive Summary
Where will generative AI have the greatest impact?
What are the most promising use cases, and what are the limitations?
How can social media marketers make the most of generative AI?
Sources
Media Gallery
About This Report
Generative AI speeds and streamlines the process of creating content for brands’ social media accounts. But beware of taking steps that damage consumer trust.
Topics
Artificial Intelligence (AI)
Social Media Marketing
United States
Table of Contents
Executive Summary
Where will generative AI have the greatest impact?
What are the most promising use cases, and what are the limitations?
How can social media marketers make the most of generative AI?
Sources
Media Gallery

Executive Summary

Many social media marketers are already experimenting with generative AI tools. But ChatGPT and its brethren aren’t the solution for every marketing scenario. Here, we dive into the tech’s most promising use cases for developing social media content—along with its limitations. We also provide actionable steps for brand-side social media leaders and the agencies that support them.

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Table of Contents

  1. Executive Summary
  2. Where will generative AI have the greatest impact?
  1. What are the most promising use cases, and what are the limitations?
  2. How can social media marketers make the most of generative AI?
  1. Sources
  2. Media Gallery

Charts in This Report

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023 (% of respondents)

authors

Debra Aho Williamson

Contributors

Jasmine Enberg
Principal Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Jennifer Merritt
Vice President, Content