ChatGPT and Generative AI in Content Marketing

Reality, Hype, What’s Next, and How to Prepare

Executive Summary

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. Here’s a breakdown of the tools’ pros and cons, guidance on where to invest time and resources, and ideas about when to stay human.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Where can generative AI have the biggest impact in content marketing right now?
  3. Other promising use cases for generative AI in content marketing.
  1. But generative AI cannot replace content marketers.
  2. How should content marketers prepare?
  3. Sources
  1. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Kelsey Voss


Jennifer Merritt
Vice President, Content
Tracy Tang
Senior Researcher
Debra Aho Williamson
Principal Analyst

"Behind the Numbers" Podcast