The buzz around generative AI has reached a fever pitch, but the technology is being developed and deployed at different rates in various parts of the world. Here’s a guide to how mature it is in key regions, and what’s next for generative AI.
ChatGPT has received a lot of press since its November 2022 launch. But while interest in the tool is high almost everywhere, its use is not yet universal. In this report, we take a look at the maturity levels of generative AI around the world, outline some of the region-specific challenges and opportunities, and speculate as to the future shape of the market in these regions.
Here’s what’s in the full report
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Table of Contents
Executive Summary
ChatGPT and generative AI maturity, mapped.
High-maturity regions are already grappling with regulatory complications.
In delayed-maturity regions, the ‘wait and see’ approach might strengthen future rollouts.
How can brands and marketers prepare for generative AI’s rise around the world?