In chatbot era, Canadian banking consumers crave human connections

The trend: As chatbot usage by Canadian banking consumers continues to grow, a recent survey shows they fear losing a human connection with their banks.

  • That’s according to an online panel of 1,542 Canadian consumers that survey provider Leger Opinion gathered in July 2024.

By the numbers: The survey found that 61% of participants feel their banks don’t know them on a personal level, which has worsened slightly since 2018, per Forbes. Half want a more personalized relationship.