CES 2025
AI TVs, Holograms, and Home Robots Shape Tech’s Next Evolution
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About This Report
At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.
Table of Contents
CES 2025 showcased how AI is transforming consumer technology. From AI-powered digital assistants to autonomous vehicles, everyday devices are now platforms for entertainment, commerce, and advertising.
Key Question: What new platforms for audience engagement are expected to emerge, as AI powers the next wave of consumer technology?
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Table of Contents
- AI gets personal with autonomous agents and digital twins
- AI powers the next wave of home robots
- Smart glasses and spatial computing shape new realities
- AI makes TV searchable and smarter
- AI wearables are still searching for their moment
- Autonomous vehicles redefine transportation
- Media Gallery
Charts in This Report
Executives Believe AI Agents Will Benefit Businesses and Customers (% of executives worldwide who agree with these statements, June 2024)Privacy and Job Loss Are the Top Concerns Among US Adults Regarding AI-Powered Devices, (% of US adult respondents concerned about AI-powered devices, March 2024)
Men Are More Interested in Spatial Computing Devices, but Ownership Is Low Across Genders (% of US adults who are interested in/own spatial computing devices, by gender, May 2024)Connected TV's Share of Media Time Outpaces Ad Spending Growth (connected TV % of time spent with media by US adults vs. % of US total ad spending, 2019-2026)
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Executives Believe AI Agents Will Benefit Businesses and Customers (% of executives worldwide who agree with these statements, June 2024)
Privacy and Job Loss Are the Top Concerns Among US Adults Regarding AI-Powered Devices, (% of US adult respondents concerned about AI-powered devices, March 2024)
Men Are More Interested in Spatial Computing Devices, but Ownership Is Low Across Genders (% of US adults who are interested in/own spatial computing devices, by gender, May 2024)
Connected TV's Share of Media Time Outpaces Ad Spending Growth (connected TV % of time spent with media by US adults vs. % of US total ad spending, 2019-2026)
Earwear Leads Wearables Market Through 2028, While Smart Glasses Show Promising Growth (millions of wearable device shipments worldwide, by type, 2024-2028)
Auto Executives Place Higher Priority on AI for Customer Service Than for Autonomous Vehicles (% of automotive executives worldwide, Aug 2024)
Executives Believe AI Agents Will Benefit Businesses and Customers (% of executives worldwide who agree with these statements, June 2024)
Privacy and Job Loss Are the Top Concerns Among US Adults Regarding AI-Powered Devices, (% of US adult respondents concerned about AI-powered devices, March 2024)
Men Are More Interested in Spatial Computing Devices, but Ownership Is Low Across Genders (% of US adults who are interested in/own spatial computing devices, by gender, May 2024)
Connected TV's Share of Media Time Outpaces Ad Spending Growth (connected TV % of time spent with media by US adults vs. % of US total ad spending, 2019-2026)
Earwear Leads Wearables Market Through 2028, While Smart Glasses Show Promising Growth (millions of wearable device shipments worldwide, by type, 2024-2028)
Auto Executives Place Higher Priority on AI for Customer Service Than for Autonomous Vehicles (% of automotive executives worldwide, Aug 2024)
authors
Jacob Bourne
Contributors
- Vladimir de Leon
- Chart Editor
- Lisa Haiss
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Yoram Wurmser
- Principal Analyst