Bed Bath & Beyond struggles: Under former CEO Mark Tritton, Bed Bath & Beyond switched from being a retailer that stocked mainly national brands to one that focused on private labels—a move that may have helped margins but turned off shoppers who could no longer find their favorite brands.
- Unfortunately for the retailer, its private label switch happened right as the pandemic was starting—and Bed Bath & Beyond’s lack of manufacturing and supply chain expertise meant it struggled to get inventory onto shelves and failed to capitalize on strong demand for home goods over the course of lockdowns.
- The retailer has tried to revive its fortunes by firing Tritton, getting rid of most of its private labels, and bringing back popular brands like OXO and All-Clad.
- But it may be too late: Web traffic to Bed Bath & Beyond’s site fell 19% in November, according to Jefferies analyst Jonathan Matuszewski, while traffic during the Cyber Five was 25% lower YoY.
- And the company’s money problems could be hurting its ability to execute its turnaround initiatives. Over 40% of its products were listed as out of stock online in October, per research by DataWeave reported by The Wall Street Journal, almost twice as many as in the first half of the year.
The big takeaway: While the precarious situations of Bed Bath & Beyond and Carvana can be attributed to specific decisions each company made—like Carvana’s acquisition of used car auction website Adesa for $2.2 billion just as sales began slowing, or Bed Bath & Beyond’s decision to move forward with its private brands without building out a supply chain first—they also speak to how quickly consumer behavior has changed over the past year, and how ill-equipped many companies were to handle the shift.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.