Canadians are buying fewer American products

The insight: A Canadian boycott on American goods is gaining momentum as consumers brace for the impact of tariffs and look to make their displeasure with US trade policies known.

• Two-thirds of Canadian consumers are buying fewer American products, according to a poll by Leger Marketing.
• The boycott extends to American retailers: 55% say they are ordering less from Amazon.

Zoom in: Canadian consumers are choosing to vote with their wallets as Canada and the US hurtle closer to a trade war.