Canada Trends to Watch in 2024

What’s Next for Retail Media, Connected TV, and Generative AI

Emerging technologies are the theme of next year’s trends in Canada. While these developments have been evident for longer than the past calendar year, we predict 2024 inflection points for retail media networks, smart TV watching, and generative AI.

Here’s what’s in the full report


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Table of Contents

  1. Retail media networks will reach a milestone
  2. Smarter TVs mean even more streaming
  1. AI will be a game changer for content marketers
  2. Sources
  1. Media Gallery

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Paul Briggs


Jennifer Pearson
VP, Research