Canada Trends to Watch in 2024

What’s Next for Retail Media, Connected TV, and Generative AI

Report by Paul Briggs  | Dec 7, 2023
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Table of Contents
Retail media networks will reach a milestone
Smarter TVs mean even more streaming
AI will be a game changer for content marketers
Sources
Media Gallery
About This Report
Our predictions for retail media networks, smart TV watching, and generative AI.
Topics
Retail Media
Digital Video
Artificial Intelligence (AI)
Canada
Table of Contents
Retail media networks will reach a milestone
Smarter TVs mean even more streaming
AI will be a game changer for content marketers
Sources
Media Gallery

Emerging technologies are the theme of next year’s trends in Canada. While these developments have been evident for longer than the past calendar year, we predict 2024 inflection points for retail media networks, smart TV watching, and generative AI.

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Table of Contents

  1. Retail media networks will reach a milestone
  2. Smarter TVs mean even more streaming
  1. AI will be a game changer for content marketers
  2. Sources
  1. Media Gallery

Charts in This Report

Retail Media Ad Spending in Canada, 2022-2027 (billions of C$, % change, and % of digital ad spending)How Streamers in Canada Access Content, by Device, July 2023 (% of respondents)
How Are Marketers in North America* Using or Experimenting With AI? (% of respondents, June 2023)

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authors

Paul Briggs

Contributors

Jennifer Pearson
VP, Research