TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.
TikTok’s audience in Canada has skyrocketed. It’s already bigger than Snapchat’s and will overtake Twitter’s next year to become the third most used social network in the country. Understanding what makes TikTok resonate with users is crucial to reaching audiences and driving sales from the platform.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How many people in Canada use TikTok, and what are the most common ways they use the platform?
What are the advertising and commerce opportunities for brands and marketers on TikTok?
What are the best practices for engaging with TikTok users?
WHAT’S IN THIS REPORT? A deep dive into TikTok user behavior in Canada, strategies for reaching users via advertising, ways to work with creators, and social commerce opportunities.
KEY STAT: There will be 8.3 million TikTok users in Canada in 2022—1.1 million more than we expected in our forecast from last fall.
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6expert perspectives
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Table of Contents
Executive Summary
Key Points
TikTok’s Canadian Audience Is Now Too Big to Ignore
The Advertising Opportunity: Brands Take a Deep Dive Into Paid and Organic Promotion
Vice President, Marketing, Ecommerce, and Visual Presentation
Interviewed June 6, 2022
Saad Usman
Koho
Paid Social Manager
Interviewed June 17, 2022
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