Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.
Influencer marketing is becoming a fixture in social media budgets in Canada as influencers gain loyal—and highly engaged—followings. Younger consumers like Gen Zers are particularly engaged, and platforms like Instagram and TikTok cater to creator content and are adept at surfacing compelling influencers.
Key Question: How many social media users in Canada follow influencers?
Key Stat: Sixty-eight percent of internet users in Canada find influencer content credible on social media.
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Table of Contents
Executive Summary
Influencers are making their way into marketing budgets
Trust in social media is lower in Canada than in the US
There’s a ‘Big Three’ for social media influencers
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