Canada Social Media 2024

Broader Platform Choice Means Continued Steady Growth

Report by Paul Briggs  | Jun 7, 2024
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Executive Summary
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Table of Contents
Executive Summary
Why is it important to stay on top of this topic?
What are the most important findings in our forecast?
Meta platforms have a commanding lead
Instagram’s gains offset Facebook’s losses
TikTok’s momentum continues despite regulatory scrutiny
X marks the losses
Our first Pinterest user forecast for Canada
Sources
Media Gallery
About This Report
Our user forecasts for Facebook, Instagram, TikTok, Snapchat, X, and Pinterest in Canada highlight an expanding platform mix increasingly divided by age demographics.
Topics
Social Media Usage
Social Media Users
Canada
Table of Contents
Executive Summary
Why is it important to stay on top of this topic?
What are the most important findings in our forecast?
Meta platforms have a commanding lead
Instagram’s gains offset Facebook’s losses
TikTok’s momentum continues despite regulatory scrutiny
X marks the losses
Our first Pinterest user forecast for Canada
Sources
Media Gallery

Social networks are a vital mass medium for advertisers. Reaching audiences on the top platforms is easier than ever with automated targeting, which claims a significant chunk of advertising budgets. Usage of the six social networks we forecast in Canada is climbing overall, but there are exceptions.

Key Question: What social media platforms attract the biggest audiences in Canada?

Social Network Users in Canada
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Key Stat: Meta’s combined audience of 37.3 million social media users ranks it well ahead of the other social platforms.

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Table of Contents

  1. Executive Summary
  2. Why is it important to stay on top of this topic?
  3. What are the most important findings in our forecast?
  4. Meta platforms have a commanding lead
  1. Instagram’s gains offset Facebook’s losses
  2. TikTok’s momentum continues despite regulatory scrutiny
  3. X marks the losses
  4. Our first Pinterest user forecast for Canada
  1. Sources
  2. Media Gallery

Charts in This Report

Social Network Users in CanadaInstagram's Gains Are Offsetting Facebook's Losses in Canada (millions of Facebook and Instagram users in Canada and % of internet users, 2019-2028)
TikTok Users in Canada, 2023-2028 (millions, % change, and % of internet users)X's Decline Will Continue With Negative YoY User Growth (% change in X (formerly Twitter) users in Canada, 2020-2026)

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authors

Paul Briggs

Contributors

Vivian Dong
Associate Forecasting Analyst
Jasmine Enberg
Principal Analyst
Bill Fisher
Principal Analyst, UK