Canada Social Media 2024

Broader Platform Choice Means Continued Steady Growth

Social networks are a vital mass medium for advertisers. Reaching audiences on the top platforms is easier than ever with automated targeting, which claims a significant chunk of advertising budgets. Usage of the six social networks we forecast in Canada is climbing overall, but there are exceptions.

Key Question: What social media platforms attract the biggest audiences in Canada?

Key Stat: Meta’s combined audience of 37.3 million social media users ranks it well ahead of the other social platforms.

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Table of Contents

  1. Executive Summary
  2. Why is it important to stay on top of this topic?
  3. What are the most important findings in our forecast?
  4. Meta platforms have a commanding lead
  1. Instagram’s gains offset Facebook’s losses
  2. TikTok’s momentum continues despite regulatory scrutiny
  3. X marks the losses
  4. Our first Pinterest user forecast for Canada
  1. Sources
  2. Media Gallery

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Paul Briggs


Vivian Dong
Associate Forecasting Analyst
Jasmine Enberg
Principal Analyst
Bill Fisher
Principal Analyst, UK