Canada Retail Media 2025

The Fastest-Growing Digital Advertising Channel Is Delivering Greater Choice to Media Buyers

Report by Paul Briggs  | Feb 11, 2025
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Table of Contents
Executive Summary
The retail media market is experiencing rapid innovation
Sources
Media Gallery
About This Report
Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.
Topics
Retail Media
Digital Ad Spending
Media Buying
Canada
Table of Contents
Executive Summary
The retail media market is experiencing rapid innovation
Sources
Media Gallery

Retail media’s rise in Canada has come while the sector is still maturing. In 2025, retail media will make up about one-fifth of the digital advertising market. A handful of key players have led to this rapid growth.

Key Question: How big is Canada’s retail media opportunity?

Retail Media Ad Spending in Canada Will More Than Double Between 2023 and 2028 (billions in retail media ad spending in Canada, % of digital ad spending, and % change, 2023-2028)
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Key Stat: Retail media’s share of digital advertising will jump 6.3 percentage points over the next three years.

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Table of Contents

  1. Executive Summary
  2. The retail media market is experiencing rapid innovation
  1. Sources
  2. Media Gallery

    Charts in This Report

    Retail Media Ad Spending in Canada Will More Than Double Between 2023 and 2028 (billions in retail media ad spending in Canada, % of digital ad spending, and % change, 2023-2028)Canada Ranks No. 2 Worldwide in Retail Media Digital Ad Spending (retail media % of digital ad spending, by country, 2025)
    Non-Amazon Retail Media Revenues in Canada Are Split Among A Number of Emerging PlayersRetail Media Network Advertising Features in Canada, by Platform, 2024

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    authors

    Paul Briggs

    Contributors

    Vladimir de Leon
    Chart Editor
    Na Li
    Director, Primary Research
    Sarah Marzano
    Principal Analyst, Retail Media
    Emma Noyes
    Graphic Designer, Data Visualization
    Oscar Orozco
    Senior Director, Forecasting
    Jennifer Pearson
    VP, Research
    Heather Sprung
    Senior Editor
    Emman Velasco
    Chart Editor
    Paul Verna
    VP, Content
    Max Willens
    Ali Young
    Senior Copy Editor