Canada Programmatic 2024

Ads Managers in Social Media and Connected TV Have Changed the Display Advertising Landscape

Report by Paul Briggs  | Jan 29, 2024
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Executive Summary
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Table of Contents
Executive Summary
Programmatic makes up the vast majority of display advertising
Sources
Media Gallery
About This Report
Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.
Topics
Programmatic Advertising
Programmatic Ad Spending
Canada
Table of Contents
Executive Summary
Programmatic makes up the vast majority of display advertising
Sources
Media Gallery

Ads managers—tools provided by digital ad platforms for planning and executing media buys—have changed digital ad buying over the past decade. These self-serve, API-driven toolkits are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV (CTV).

Key Question: What methods and formats of programmatic advertising are advertisers adopting in Canada?

Programmatic Digital Display Ad Spending in Canada, 2021-2025 (billions, % change, and % of digital display ad spending)
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Key Stat: Programmatic’s share of digital display ad spending in Canada will be 92.4% in 2024, making it the go-to method of media buying for advertisers.

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Table of Contents

  1. Executive Summary
  2. Programmatic makes up the vast majority of display advertising
  1. Sources
  2. Media Gallery

    Charts in This Report

    Programmatic Digital Display Ad Spending in Canada, 2021-2025 (billions, % change, and % of digital display ad spending)Programmatic Digital Display Ad Spending Share in Canada, by Transaction Method, 2021-2025 (% of total programmatic digital display ad spending)
    Over the Past Decade, Mobile Has Become the Dominant Channel for Programmatic AdvertisingConnected TV (CTV) Programmatic Display Ad Spending in Canada, 2021-2025 (millions, % change, and % of CTV ad spending)

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    authors

    Paul Briggs

    Contributors

    Oscar Bruce Jr.
    Senior Forecasting Analyst
    Bill Fisher
    Principal Analyst, UK
    Paul Verna
    Principal Analyst

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