Canada’s Online News Act

What Marketers Should Consider if Meta and Google Stop News Sharing

Report Snapshot

A new law could upend the news media business in Canada, propping up domestic publishers by forcing companies like Google and Meta to pay for news content. Where does it stand now?

Key Question: How would a suspension of news linking affect the audiences on key platforms?

KEY STAT: Almost half of adults in Canada don’t support a link tax as proposed in the Online News Act.

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Table of Contents

  1. Report Snapshot
  2. The Online News Act could fundamentally change how news media is funded in Canada.
  3. Meta and Google have balked at the law.
  1. What do news readers think?
  2. What does this mean for brands and marketers?
  3. Sources
  1. Media Gallery


Paul Briggs


Angela Kim
Senior Researcher
Jennifer Merritt
Vice President, Content