Executive Summary

Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households. It’s not only viewers who benefit from the improved user experience; advertisers do too, thanks to evolving ad units that span linear and digital audiences across a variety of screens.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How many digital video viewers are there in Canada, and how does the audience compare with traditional TV’s?
2. What devices and platforms command the most viewership?
3. How is the advertising opportunity evolving to address this shifting market?

WHAT’S IN THIS REPORT? Our forecasts for digital video viewers, the top platforms, CTV ad spending, and pay TV households and viewers in Canada. Also, key trends shaping the digital video ad market in the country.

KEY STAT: There will be 28.1 million digital video viewers in Canada this year.