Canada Digital Audio Forecast 2023

Streaming Music and Podcasts Continue to Steal Listeners From Radio

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

Key Question: How quickly has digital audio listenership grown in Canada?

KEY STAT: More than two-thirds of Canada’s population are digital audio listeners this year.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Canada’s listeners have made the switch to digital audio.
  3. Podcasts are the new talk radio.
  1. Spotify has a stronghold on the top ranking.
  2. Radio’s listener reach is strong, tied to commuting and local news.
  3. Sources
  1. Media Gallery

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First Published on Sep 19, 2023


Paul Briggs


Angela Kim
Senior Researcher