Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Key Question:How quickly has digital audio listenership grown in Canada?
KEY STAT: More than two-thirds of Canada’s population are digital audio listeners this year.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Canada’s listeners have made the switch to digital audio.
Podcasts are the new talk radio.
Spotify has a stronghold on the top ranking.
Radio’s listener reach is strong, tied to commuting and local news.
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Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.