Canada Digital Ad Spending by Industry

Retail Leads Our First Ranking of Industry-Level Spending in Canada

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and consumer packaged goods (CPG) lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Key Question: What trends are influencing digital ad spend in key industries?

KEY STAT: Retailers are the top digital spenders in Canada’s ad market, accounting for a 21.5% share.

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Table of Contents

  1. Executive Summary
  2. Retail tops our forecast rankings for digital ad spending in Canada.
  3. CPG maintains its strength in Canada’s digital ad market.
  1. Financial services is being hampered by heavy regulation.
  2. The healthcare and pharma industry proves to be another example of regulatory restrictions.
  3. Travel is digging out of a pandemic-driven spending freeze.
  1. Auto is also in recovery mode.
  2. Sources
  3. Media Gallery

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First Published on Aug 18, 2023


Paul Briggs


Vivian Dong
Associate Forecasting Analyst
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media