Canada Digital Ad Spending by Industry

Retail Leads Our First Ranking of Industry-Level Spending in Canada

Report by Paul Briggs  | UPDATED: Dec 22, 2023
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Executive Summary
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery
About This Report
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Topics
Digital Ad Spending
Canada
Table of Contents
Executive Summary
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and consumer packaged goods (CPG) lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Key Question: What trends are influencing digital ad spend in key industries?

Digital Ad Spending in Canada, by Industry, 2023 (billions of C$)
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KEY STAT: Retailers are the top digital spenders in Canada’s ad market, accounting for a 21.5% share.

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Table of Contents

  1. Executive Summary
  2. Retail tops our forecast rankings for digital ad spending in Canada.
  3. CPG maintains its strength in Canada’s digital ad market.
  1. Financial services is being hampered by heavy regulation.
  2. The healthcare and pharma industry proves to be another example of regulatory restrictions.
  3. Travel is digging out of a pandemic-driven spending freeze.
  1. Auto is also in recovery mode.
  2. Sources
  3. Media Gallery

Charts in This Report

Digital Ad Spending in Canada, by Industry, 2023 (billions of C$)Retail Digital Ad Spending in Canada, 2022-2025 (billions of C$, % change, and % of digital ad spending)
Digital Ad Spending Share in Canada, by Industry, 2022-2025 (% of total digital ad spending)Financial Services Digital Ad Spending Share, US vs. Canada*, 2022-2025 (% of digital ad spending)
Healthcare and Pharma Digital Ad Spending Share, US vs. Canada*, 2022-2025 (% of digital ad spending)Travel Digital Ad Spending in Canada, 2020-2025 (billions of C$, % change, and % of digital ad spending)

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First Published on Aug 18, 2023

authors

Paul Briggs

Contributors

Vivian Dong
Associate Forecasting Analyst
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media