Canada Connected TV

The Viewership Shift Is Accelerating

Report by Paul Briggs  | Nov 17, 2023
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Table of Contents
Executive Summary
Why is it important to stay on top of this topic?
How the viewership landscape is changing for long-form content
Media Gallery
About This Report
Viewership in Canada is changing, as more eyeballs turn to connected TV and digital video for long-form content.
Topics
Connected TVs
Digital Video
TV
Canada
Table of Contents
Executive Summary
Why is it important to stay on top of this topic?
How the viewership landscape is changing for long-form content
Media Gallery

Viewership in Canada is changing, as more eyeballs turn to connected TV (CTV) and digital video for long-form content. But TV’s still a major factor, so targeting viewers across platforms is a must for media buyers.

Key Question: How are viewers in Canada changing their consumption habits across formats, services, and devices?

KEY STAT: Digital video viewers in Canada will surpass the 30 million mark in 2023, comprising more than three-quarters of the population.

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Table of Contents

  1. Executive Summary
  2. Why is it important to stay on top of this topic?
  1. How the viewership landscape is changing for long-form content
  2. Media Gallery

    Charts in This Report

    TV* vs. CTV**: Daily Average Time Spent by Adults in Canada, 2020-2025 (hrs:mins)Connected TV (CTV) Ad Spending in Canada, 2022-2025 (millions of Canadian dollars, % change, and % of digital ad spending)
    Leading Subscription Video-on-Demand (SVOD) Services Used by Adults in Canada, April 2023 (% of respondents)

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    authors

    Paul Briggs

    Contributors

    Chris Keating
    Director, Research
    Andrew Lipsman
    Principal Analyst, Retail & Ecommerce