Canada Connected TV

The Viewership Shift Is Accelerating

Viewership in Canada is changing, as more eyeballs turn to connected TV (CTV) and digital video for long-form content. But TV’s still a major factor, so targeting viewers across platforms is a must for media buyers.

Key Question: How are viewers in Canada changing their consumption habits across formats, services, and devices?

KEY STAT: Digital video viewers in Canada will surpass the 30 million mark in 2023, comprising more than three-quarters of the population.

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Table of Contents

  1. Executive Summary
  2. Why is it important to stay on top of this topic?
  1. How the viewership landscape is changing for long-form content
  2. Media Gallery

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    First Published on Nov 17, 2023


    Paul Briggs


    Chris Keating
    Director, Research
    Andrew Lipsman
    Principal Analyst, Retail & Ecommerce