Executive Summary

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.

Three Key Questions This Report Will Answer:

• Why are consumers and merchants increasingly interested in BNPL solutions?
• How does the rise of BNPL solutions threaten credit card stakeholders like card networks, issuers, and retailers?
• What are the major types of BNPL players and how are firms in the space positioned to succeed?

WHAT’S IN THIS REPORT? Insider Intelligence will examine what factors have made BNPL providers increasingly popular with consumers and merchants, both before and during the pandemic. We’ll then detail the threat BNPL solutions pose to payments incumbents, including card networks and issuers, and what such firms can do to avoid disintermediation. Finally, we’ll profile the top providers in the US BNPL landscape, examine firms outside the direct provider role, and determine which BNPL firms are best positioned to succeed as the industry matures.

KEY STAT: Over one-third of US consumers have used a BNPL service—and the solutions have widespread adoption, considering over 20% of consumers in each listed age group have used a BNPL service.