This research builds on previous data that indicates many businesses are taking the possibly of increased data regulation seriously. CB Insights analyzed more than 6,000 earnings call transcripts from companies across the globe and found that the number of times GDPR was mentioned during the calls increased from seven in Q1 2017 to 177 in Q1 2018.
Company execs are paying more attention to data regulation at a time when consumers and Congress increasingly focus on technology.
In an April 2018 poll of US internet users by Janrain, 68% of US internet users say they support GDPR-style rules in the US. And in August, Quorum Analytics analyzed the content of press releases, newsletters, social media posts and floor statements from members of Congress and found that Congress is increasingly discussing technology.