To excel at business-to-business (B2B) ecommerce, packaging company Freund Container & Supply (a division of Berlin Packaging) has unique site features just for B2B buyers, and lets them choose the way they want to buy. Chris Hiller, its general manager, spoke with eMarketer’s Jillian Ryan about how Freund Container's more than 40,000 active B2B customers get a customized ecommerce experience. Hiller was interviewed as part of eMarketer’s March report, "B2B Ecommerce 2018: Transforming Buying and Selling."