In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
Watch previous episodes from our Spotlight on CPG series:
Watch previous episodes from our Spotlight on Retail series:
Watch episodes from March's Spotlight on Women Leaders series: