Industry Voices: Spotlight on Brenne Whisky
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
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Watch previous episodes from our Spotlight on CPG series:
Industry Voices: Spotlight on Crayola’s Victoria Lozano
Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch
Watch previous episodes from our Spotlight on Retail series:
Industry Voices: Spotlight on Banana Republic’s Jen Mullen
Industry Voices: Spotlight on Shiseido's Alessio Rossi
Industry Voices: Spotlight on Article's Duncan Blair
Watch episodes from March's Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Dickies’ Kathy Hines
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein