The news: The recent news of a leaked Supreme Court draft opinion overturning Roe v. Wade, which would represent a significant rolling back of abortion rights for women, has put pressure on brands and companies across the country to take a stance on the issue and protect female employees—while some wonder if it’s better to remain silent.
More on this: Several companies and brands across industries have already taken clear stances in favor of abortion rights. Some have done so through public statements, while others have announced changes to company health policies, a sign that internal policy has become a crucial part of branding:
Consumer responses: Whether it’s sustainability, human rights, or bodily autonomy, consumers expect companies and brands to take a stance on sociopolitical issues, especially when they partake in events like Pride Month for marketing purposes.
The big takeaway: It makes more sense for some brands to take a public stance on abortion rights than others. But even for those who don’t, internal company policy on the issue will have a major impact on their brand and could affect their potential to hire competitively in the future.