Industry Voices: Spotlight on Boston Red Sox’s Adam Grossman

A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

Watch previous episode from our Spotlight on Holiday Preparedness series:

Norwegian Cruise Line’s Isis Ruiz

Banana Republic’s Jen Mullen

Guitar Center’s Jeannine D’Addario

Watch episodes from our Spotlight on Travel series:

Las Vegas Convention and Visitor Authority’s Kate Wik

Hilton’s Amy Martin-Ziegenfuss

Universal Parks & Resorts’ Leah van Zelm

Alaska Airlines’ Natalie Bowman

Watch episodes from our Spotlight on CPG series:

Nestlé USA’s Alicia Enciso

Brenne Whisky's Allison Parc

Crayola’s Victoria Lozano

Procter & Gamble’s Janette Yauch

Watch episodes from our Spotlight on Retail series:

Banana Republic’s Jen Mullen

Shiseido's Alessio Rossi

Article's Duncan Blair

Mint Mobile’s Aron North

Mack Weldon’s Brian Berger

Watch episodes from our Spotlight on Women Leaders series:

Kibou's Nell Shapiro

Dickies’ Kathy Hines

Purely Elizabeth’s Elizabeth Stein

Danone’s Sonika Patel

Deloitte’s Suzanne Kounkel