Industry Voices: Spotlight on Boston Red Sox’s Adam Grossman

A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

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Watch previous episode from our Spotlight on Holiday Preparedness series:

Norwegian Cruise Line’s Isis Ruiz

Banana Republic’s Jen Mullen

Guitar Center’s Jeannine D’Addario

"Behind the Numbers" Podcast