Bored At Home, US Consumers May Be Eyeing New Subscription Services

As consumers continue to practice social distancing, it's no surprise that some are considering subscribing to popular services to help pass the time.

According to a March GlobalWebIndex (GWI) survey, while more than half of respondents (56%) said they aren't planning to pay for new subscriptions, the second-largest share (19%) said they’re thinking about subscribing to Netflix. Disney+ and Amazon Prime Video were also up for consideration, by 14% and 11% of respondents, respectively.

GWI's findings show that US internet users are considering a plethora of new services as lockdown persists, despite other data that suggests consumers are pausing spending.

Read More:

• How the TV Industry May Be Affected by the Coronavirus Outbreak
• COVID-19 Impact: US Traditional Ad Spending
• Effective, and Noneffective, Ads During the Coronavirus Outbreak

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.