Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.
Watch previous episodes from our Spotlight on D2C series:
Episodes from our Spotlight on CPG series (November 2021):
Episodes from our Spotlight on Financial Services series:
M&T Bank’s Francesco Lagutaine
Episodes from our Spotlight on Holiday Preparedness series:
Boston Red Sox's Adam Grossman
Episodes from our Spotlight on Travel series:
Las Vegas Convention and Visitor Authority’s Kate Wik
Hilton’s Amy Martin-Ziegenfuss
Episodes from our Spotlight on CPG series (May 2021):
Episodes from our Spotlight on Retail series:
Episodes from our Spotlight on Women Leaders series: