Industry Voices: Spotlight on Boll & Branch’s Jonathan Bottomley

Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

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Watch previous episodes from our Spotlight on D2C series:

Joybird’s Eric Tsai

SmileDirectClub’s John Sheldon

Clorox’s Jackson Jeyanayagam

"Behind the Numbers" Podcast