Block plans marketing push, BNPL tie-ins after weak Q4

The news: Block’s gross profit increased 14% YoY in Q4 2024, totaling $2.31 billion, per its earnings release—down from 22% YoY growth in Q4 2023.

  • Square’s gross profit grew 12% YoY, down from 18% a year ago.
  • And Cash App’s gross profit increased 16% YoY, compared with 25% in 2023.

Block’s stock price dropped nearly 15% after missing analysts’ expectations.

  • In Q4, financial analysts estimated Block’s gross profit would be $2.33 billion, per CNBC.
  • The company also missed analysts’ revenue expectations of $6.29 billion; its revenues were $6.03 billion for the quarter.