Majority of Black US travelers are more likely to act on representative ads

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In the US, over half of Black adults who traveled for leisure in 2019 said they are more likely to visit a destination if they see Black representation in its travel advertising. About 40% of those in the UK, Ireland, and Canada agreed, while those in Germany were mostly indifferent.

"Behind the Numbers" Podcast