Billboards top out-of-home ad spend but are losing share

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Nearly $2 billion in US out-of-home (OOH) ad spend went to billboards in Q2, accounting for about three-fourths of OOH. That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

Beyond the chart: OOH spend still hasn‘t returned to the $8.65 billion of 2019, before the pandemic kept consumers in their homes. This year spend will be $7.93 billion, and it will take until 2026 to rise above what it was before the pandemic.

More like this:

Read yesterday’s Chart of the Day here.