Big Tech Antitrust 2024

Enforcement Will Reach a Fever Pitch This Election Year

For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays—including digital advertising.

Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?

Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages—about one-third and two-thirds, respectively—amid heightened regulatory scrutiny.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Antitrust enforcement has kicked into high gear
    3. Big Tech has amassed tremendous influence over the digital ad market
    4. Regulators have become more critical of Big Tech
    1. Big Tech antitrust will have another big year in 2024
    2. The 2024 election will shape the next four years of antitrust enforcement
    3. What do marketers need to do?
    4. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Ana Milicevic
    Sparrow Advisers
    Co-Founder and Principal
    Interviewed February 9, 2024

    Access full deck

    View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


    Evelyn Mitchell-Wolf


    Tracy Tang
    Senior Researcher
    Max Willens
    Senior Analyst
    Yoram Wurmser
    Principal Analyst