The big answers: Retail Daily quiz

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June 14, 2024

Run, don’t walk. Which sneaker brand opened its first flagship store in New York City earlier this month?

A) On Running

B) New Balance

C) Hoka

D) Asics

Hoka’s midtown Manhattan location opened June 7, the first global flagship store for the brand.

June 13, 2024

The online shopping journey is evolving as Google and other platforms infuse the search experience with AI. What percentage of consumers are at least somewhat interested in using AI to help with their online search?

A) 4%

B) 14%

C) 24%

D) 34%

Less than a quarter (24%) of consumers are at least somewhat interested in AI assisting them with their online searches, per CivicScience. However, those that start their product research on Instagram are more likely to open to AI-enhanced search than those who begin on TikTok, Google, Reddit, or Amazon. Want to learn more about how consumers shop? Register for our Path to Purchase: Moving from Awareness to Conversion webinar, taking place Wednesday, June 26 at 2pm ET.

June 12, 2024

We forecast total holiday retail sales in the US to reach $1.372 trillion this year. Which generation is most likely to shop Black Friday deals this holiday season?

A) Gen Z B) Millennials C) Gen X D) Baby boomers

Three-quarters of Gen Z consumers plan to shop on Black Friday this year, more than millennials (69%), Gen Xers (62%), and baby boomers (43%), according to Salsify’s 2024 Holiday Consumer Research report.

June 11, 2024

Moving can be a real pain. Which former “Real Housewife of New York” is partnering with furniture resale company Kaiyo to sell the furniture from her Upper East Side townhouse before moving out?

A) Bethenny Frankel B) Sonja Morgan C) Ramona Singer D) Luann de Lesseps

Sonja Morgan has teamed up with Kaiyo to sell a collection of pre-owned furniture from her famed NYC townhouse.

June 10, 2024

It’s never too early to start preparing for the holidays. Which is the most popular category for holiday gifts?

A) Fashion and apparel

B) Personal care and beauty

C) Electronics

D) Food and beverage

Over half (57%) of US consumers plan to purchase fashion and apparel gifts this holiday season, according to Salsify’s 2024 Holiday Consumer Research report.

June 7, 2024

Here today, gone tomorrow. The number of pop-up restaurant openings in the US increased by how much between May 2023 and April 2024?

A) 50%

B) 80%

C) 100%

D) 155%

The number of pop-up restaurant openings increased 155% in the time period between May 2023 to April 2024, according to Yelp’s 2024 State of the Restaurant Industry report.

June 6, 2024

Private label brands have really begun to hit the mainstream. Last year, US private label sales of which category increased 10.4% to reach $3.9 billion?

A) Food and beverage

B) Beauty

C) Pet food

D) Apparel

Private label beauty sales were up 10.4% YoY, reaching $3.9 billion in 2023, according to data from Circana as cited by the Private Label Manufacturers Association (PLMA).

June 5, 2024

Some schools aren’t even out yet, but we’re already thinking about back-to-school season. Download our Data Drop on 2024 Back-to-School Shopping report to learn what’s driving growth, where sales are plateauing, and the differences between the K-12 and college markets. Pop quiz: True or false? Nearly half of consumers will begin back-to-school shopping by early July?

True. 49% of US adults will begin their shopping by early July, according to a March 2024 survey by LTK.

June 4, 2024

Even amid increasing price-sensitivity, consumers are still splurging on themselves. What’s the median amount of US consumers’ last splurge purchase?

A) $20

B) $30

C) $40

D) $50

82% of US consumers made at least one splurge purchase to treat themselves in April 2024, with a median purchase amount of $40, per May 2024 ConsumerSignals data from Deloitte.

June 3, 2024

Liquid Death is giving away a $400,000 jet in a new contest, poking fun at which consumer packaged goods (CPG) company’s marketing blunder from the ’90s?

A) Kraft

B) Nestlé

C) PepsiCo

D) General Mills

A 1996 Pepsi campaign jokingly suggested a consumer could exchange points they accrued through the purchase of Pepsi products for a multimillion-dollar fighter jet. Of course, one man, John Leonard, took them up on it, and when Pepsi refused to cough up the jet, he took them to court. Unfortunately, he never got his jet. Here’s hoping a lucky Liquid Death customer does.

May 31, 2024

Aldi has no plans on slowing down its US expansion, and for good reason—CEO Jason Hart said the retailer has doubled its US customer base over the past six years. What percentage of US consumers now shop at Aldi?

A) 5%

B) 15%

C) 25%

D) 35%

A quarter of US consumers shop at Aldi, attracted by the grocer’s low prices, according to Hart, as reported by ABC News.

May 30, 2024

You browse, you buy. What is the No. 1 way that consumers first learn about the consumer electronics products they’ve purchased?

A) Retailer websites

B) Recommendations from friends or family

C) Saw it in store

D) Customer reviews on online platforms

Nearly a third (32.8%) of consumers discovered the consumer electronics items they’ve purchased in-person at a store, according to Numerator’s Consumer Electronics Q1 Pulse Survey.

May 29, 2024

There’s just 185 days until Small Business Saturday, taking place November 30 this year. Which of the following is the most commonly purchased category of goods purchased from small businesses?

A) Groceries

B) Bakery goods

C) Beverages

D) Clothing

Of consumers who shop at small businesses, nearly two-thirds (65%) purchase groceries, followed by bakery goods (53%), beverages (41%), and clothing (32%), according to Adobe’s Small Business Success in 2024 report.

May 28, 2024

Sometimes you just gotta do it on your own. True or false: When researching a brand or product, over half of US consumers prefer to gather information themselves rather than speak to a human.

True. 59% of US consumers say they would rather find information on a brand or product themselves versus talking to a human, according to Hubspot’s 2024 Consumer Trends Report.

May 24, 2024

This weekend marks the unofficial kick off to summer. Which type of retailer will see the most Memorial Day shopping trips this year?

A) Grocery stores

B) Big box stores

C) Liquor stores

D) Discount or dollar stores

About two-thirds (65%) of US consumers will shop at grocery stores for their Memorial Day needs, according to Numerator’s 2024 US Q2 Holiday Preview report. Nearly half (47%) will shop big box stores, 24% will shop at liquor stores, and 18% will shop at discount or dollar stores.

May 23, 2024

Choices, choices. Which of the following is the top-ranked factor in purchasing decisions among US adults?

A) Free delivery

B) Product reviews

C) The ability to search for a variety of products

Free delivery remains the top-ranked factor in purchasing decisions, cited by 27% of US adults, followed by product reviews (21%) and the ability to search for a variety of products (15%), according to an April 2024 survey by AdTaxi.

May 22, 2024

Retailers can use a combination of digital and physical channels to reach consumers. Which of the following do grocers cite as the top tool for consumer engagement?

A) In-store customer service desk

B) Social media

C) Loyalty card data

86% of grocers say social media is a top tool for customer engagement, followed by the in-store customer service desk (71%), and loyalty card data (68%), according to Progressive Grocer’s 91st Annual Report.

May 21, 2024

The early bird gets the … ad? Which sneaker brand was the first to buy an ad for next year’s Super Bowl LIX?

A) Nike

B) Hoka

C) Skechers

D) Vans

Skechers was the first brand to secure its place in Super Bowl LIX, which will be the brand’s 12th appearance.

May 20, 2024

It’s only been two weeks since Walmart released its bettergoods private label brand into stores, but it’s already making its mark on young consumers. Gen Z shoppers are how much more likely to buy Walmart’s bettergoods ice cream brand over its Great Value brand?

A) 37%

B) 57%

C) 67%

D) 87%

Gen Zers are 67% more likely to purchase bettergoods’ ice cream over Great Value (10.7% versus 6.4%), according to Numerator data, as reported by Supermarket News.

May 17, 2024

eBay’s first-ever Recommerce Day will take place on May 21, featuring deals on secondhand goods and a chance for consumers to win prizes during an eBay livestream event. What percentage of global consumers purchased a secondhand good last year?

A) 29%

B) 39%

C) 49%

D) 59%

Over half of consumers worldwide purchased something secondhand last year and over 70% plan to purchase something secondhand this year, according to eBay’s 2024 Recommerce Report, as reported by Chain Store Age.

May 16, 2024

Connected TV (CTV) is playing a larger role in retail media strategies, but measuring performance can be difficult. To learn how to navigate the multicurrency market, register for our Meet the Analyst webinar taking place today, Thursday, May 16 at 2 p.m. EST. Here’s a little pop-quiz ahead of the event. By how much will retail media ad spend on CTV grow in the US this year?

A) 26%

B) 46%

C) 66%

D) 86%

US retail media spend on CTV will grow 86.6% this year to reach $4.19 billion, per our forecast.

May 15, 2024

While the youngest members of Gen Alpha are still being born, the oldest are entering their teen years. According to US Gen Alpha parents, what percentage of household spending is impacted by their child?

A) 29%

B) 39%

C) 49%

D) 59%

The average parent of Gen Alpha children (ages 8- to 13-years-old) estimates nearly half of all household spending is impacted by their child’s opinions, according to a May 2024 report from PR and marketing firm DKC.

May 14, 2024

Nothing adds the perfect kick to a meal like a dash of your favorite hot sauce. Which popular hot sauce will be suspending production this summer due to a shortage of ingredients?

A) Tabasco

B) Sriracha

C) Cholula

D) Tapatío

Huy Fung Foods, maker of Sriracha hot sauce, will pause production until September because the red jalapeño chili peppers it uses to make the sauce are currently “too green,” as reported by CBS News.

May 13, 2024

We love shopping online so we don’t have to wait in line. True or false? Online sales of groceries will grow 3x faster than in-store sales through 2028.

True, according to Brick Meets Click’s forecast.

May 10, 2024

Sometimes you have to put yourself in someone else’s shoes. Which pop singer debuted her eponymous shoe line on HSN this week?

A) Britney Spears

B) Mariah Carey

C) Katy Perry

D) Rihanna

The Katy Perry Collections line of shoes, which debuted on HSN yesterday, features nine shoe styles costing $89 to $109, as reported by Footwear News.

May 9, 2024

Equinox is launching a new membership program, Optimize by Equinox, which includes personal training, nutrition planning, massages, and sleep coaching. What will it cost for a yearly subscription?

A) $1,000

B) $10,000

C) $20,000

D) $40,000

A year-long subscription to Optimize by Equinox costs $40,000 per person, per Retail Brew.

May 8, 2024

Looking for strategies on building out first-party data ahead of Google phasing out third-party cookies next year? Download our guide on the role of first-party data and how retail membership programs can help you harness it. On a related note, what percentage of US advertisers have migrated most or all of their targeting to cookie-free tactics?

A) 28%

B) 38%

C) 48%

D) 58%

Over half of US advertisers are currently using cookie-free tactics to target their campaigns, according to a November 2023 survey from Proximic.

May 7, 2024

They say beauty is in the eye of the beholder. US consumers pay the most attention to beauty ads in which format?


B) Social media

C) Online

D) In-store

Nearly a quarter (23%) of consumers pay attention to beauty ads on TV the most, followed by social media (21%), online (21%), and in-store ads (9%), per an April 2024 survey from CivicScience.

May 6, 2024

Today’s quiz: What percentage of Gen Z consumers said they would switch their loyalty from one brand to another if they were given an exclusive discount?

A) 9%

B) 29%

C) 39%

D) 49%

Nearly a third of Gen Z consumers in the US and UK are willing to switch brands if they get an exclusive discount, according to a March 2024 survey from SheerID, as reported by Chain Store Age. Honestly, we’re surprised it’s not higher.

May 3, 2024

The day has arrived! Our EMARKETER virtual summit kicks off today at 11:30AM ET. But there’s still time to register and join us for exclusive insights on navigating a post-cookie world, leveraging Al in marketing, and mastering retail media networks. Speaking of, which category saw the biggest increase in retail media investment in Q1 2024?

A) Beauty and personal care

B) Home and garden

C) Apparel

D) Food and grocery

Retail media investment in beauty and personal care increased by almost 50% YoY in Q1, according to Skai’s Q1 2024 Quarterly Trends Report.

May 2, 2024

We forecast US retail sales of health and personal care products will reach $746.87 billion this year. Which of the following is most important to Gen Z when it comes to purchasing personal care and beauty products?

A) Quick access

B) Price

C) Selection

Nearly a fifth (19.4%) of US Gen Z consumers value being able to purchase personal care and beauty products quickly, ranking it higher in importance than price or selection, according to 2 Visions’ 2024 Personal Care & Beauty Ecommerce Market Research report.

May 1, 2024

Ever gone into a store to pick up just one thing only to come out with 10? Yeah, us too. True or false? When grocery shopping, consumers are more likely to make an impulse purchase in health, beauty, or general merchandise categories over food.

True. 27% of shoppers are open to making impulse purchases of health, beauty, or general merchandise products versus just 8% of those open to impulse purchase of food, according to a September 2023 survey from Acosta Group.

April 30, 2024

US personal luxury retail sales will reach $120.66 billion this year, according to our forecast. Which of the following is the most common luxury purchase among consumers 18 to 44.

A) Shoes

B) Beauty products

C) Electronic devices

D) Fashion accessories

Shoes are the most common luxury purchase across all age groups, per YouGov’s US luxury boom report. Beauty products are the second most popular luxury category among 18 to 24-year-olds, while fashion accessories take second place among consumers ages 25 to 34, as well as ages 35 to 44.

April 29, 2024

Mother’s Day is less than three weeks away, and if you haven’t found the perfect gift yet, you might want to get going. Pop quiz: Will consumers spend more money on flowers or jewelry this year?

A) Flowers

B) Jewelry

Consumers will spend $7 billion on jewelry for Mother’s Day this year, according to the National Retail Federation (NRF.) However, flowers will be the most popular Mother’s Day gift this year, with nearly three-quarters (74%) purchasing flowers, compared with 40% of consumers purchasing jewelry.

April 26, 2024

Our EMARKETER virtual summit is just one week away! During the free, half-day event, our expert panelists will cover everything retailers need to know for the second half of 2024, including how to navigate the growing retail media landscape. How much do we forecast retail media ad spend will grow this year?

A) 6%

B) 16%

C) 26%

D) 36%

We forecast omnichannel retail media ad spend to grow 26.0% in 2024 to reach $54.85 billion.

April 25, 2024

Over half (59%) of social media users have purchased a product after seeing it used by an influencer. Of those, what percentage used Amazon to make that purchase?

A) 64%

B) 74%

C) 84%

D) 94%

Some 94% of social media users purchased an item on Amazon after seeing it used by an influencer, according to an April 2024 report from Izea.

April 24, 2024

Since the launch of Apple’s Vision Pro in February, brands including e.l.f. Cosmetics and Lowe’s have debuted apps meant for the VR headset. Which retailer is one of the latest to jump on the Vision Pro bandwagon?

A) Walmart

B) Best Buy

C) Williams-Sonoma

D) Dick’s Sporting Goods

Best Buy has released Best Buy Envision, an AR app that allows customers to see how products like TVs, appliances, fitness equipment, and furniture will look in their homes.

April 23, 2024

Our upcoming webinar, taking place this Thursday, April 25, illustrates the importance of the in-store experience for CPG brands. Which of the following captures the largest share of CPG sales in the US?

A) Walmart

B) Costco

C) Kroger

D) Amazon

Walmart captures 21.2% of CPG spend across the US, followed by Costco (7.8%), Kroger (6.9%), Amazon (5.3%), and Albertsons (4.3%), according to a report from Numerator, as reported by Supermarket News.

April 22, 2024

A fan of snacking on the go? This might interest you. Pringles has teamed up with which footwear company to debut an ankle holster for potato chips?

A) Vans

B) Crocs

C) Nike

D) Birkenstock

The Pringles X Crocs collab features a pair of Crocs with a built-in ankle holster that’s just the size of a can of Pringles, as reported by Axios.

April 19, 2024

Yelp has released its first list of the 50 fastest growing brands in the US, spanning food, restaurant, and retail brands. Which of the following made No. 1 spot?

A) Sprouts Farmers Market

B) L&L Hawaiian Barbecue

C) Cava

D) Caribou Coffee

Cava took the top spot, according to Yelp’s analysis, which included metrics such as net new business openings, consumer interest, and searches on Yelp from 2022-2023.

April 18, 2024

Allergy season has arrived. Flonase has partnered Netflix on an ad based on which of the streaming platform’s most popular shows?

A) The Umbrella Academy

B) Bridgerton

C) Stranger Things

D) Outer Banks

The ad, narrated by “Bridgerton’s” Lady Whistledown, follows a young couple struck by classic allergy symptoms, as reported by MediaPost.

April 17, 2024

At our virtual summit on May 3, our expert guests will explore the right—and wrong—ways to handle identity resolution and marketing data management in a post-cookie world.

True or false? Less than half of marketers worldwide say their companies are working on a plan to approach cookie-free targeting.

True. 47% of worldwide marketers say their company is working on a plan for cookie-free targeting, according to a September 2023 from HubSpot.

April 16, 2024

The cowboy look is having a moment, thanks in part to Beyoncé’s latest album, “Act II: Cowboy Carter.” Sales of Western boots increased by how much the week the album was released?

A) 4%

B) 14%

C) 24%

D) 34%

Sales increased by 24% the week Beyoncé dropped the album, according to Circana, as reported by CNN.

April 15, 2024

Ulta and Sephora are holding spring sales events this month. Which of the following is the top category consumers have or plan to purchase during the sales?

A) Skincare

B) Haircare

C) Fragrance

D) Makeup

Skincare is the top category for both events, with 50% of Sephora shoppers and 47% of Ulta shoppers buying or planning to buy products in that category, per CivicScience.

April 12, 2024

Costco's been building up its online business. So here’s today’s quiz: Costco’s ecommerce sales grew by how much in March?

A) 8%

B) 18%

C) 28%

D) 38%

Costco’s ecommerce sales across the enterprise grew 28.0% in March, according to a recent earnings update. Total net sales for the company totaled $23.48 billion, a 9.4% increase YoY.

April 11, 2024

At our upcoming virtual summit on May 3, our expert guests will unpack how generative AI is making personalization a reality. What percentage of consumers say they have made a repeat purchase based on the level of personalization received from a company?

A) 18%

B) 28%

C) 38%

D) 48% 

Nearly half (48%) of consumers will make a repeat purchase based on the personalization they received, according to Twilio’s State of Customer Engagement report.

April 10, 2024

Aldi’s latest marketing campaign jokingly takes aim at …

A) Paid membership programs

B) Smart carts

C) National food brands

D) Self-checkout

The discount retailer’s latest promotion teases something called Aldi+, a free membership program with perks like USDA quality meat, fresh produce, and premium, budget friendly wine. Of course, there is no such thing. But it gave Aldi a chance to remind consumers that they “never pay extra to shop” its low prices.

April 9, 2024

Test your knowledge: JCPenny has opened up its first new store in how many years?

A) 5 years

B) 6 years

C) 7 years

D) 8 years

The new store, located at Willowbrook Mall in Wayne, New Jersey, is part of JCPenney’s plan to revive its business. The store offers a “more modern, less cluttered” look with an open floor plan, central checkouts, and dedicated space for pickups and returns, as reported by Chain Store Age.

April 8, 2024

Out of pocket: Taco Bell’s latest merch, a high-waisted coverall designed in collaboration with fashion lifestyle company WILDFANG, has how many pockets?

A) 5

B) 10

C) 15

D) 20

Each of the 20 pockets is designed to hold a different Taco Bell item, from tiny hot sauce packages to tacos and other food items, as reported by MediaPost.

April 5, 2024

Win/lose: Which club retailer is now offering its members access to weight-loss programs, including prescriptions to drugs Ozempic and Wegovy?

A) Costco Wholesale

B) Sam’s Club

C) BJ’s Wholesale Club

Costco members can subscribe to Sesame’s weight-loss program for $179 for three months, per Reuters. However, that does not cover the cost of medications or lab work.

April 4, 2024

Always in fashion: Which of the following is not one of the iconic “it” girls that Vestiaire Collective is using to promote its vintage clothing collection?

A) Girl with a Pearl Earring

B) Marie Antoinette

C) Mona Lisa

D) Lady Godiva

E) Madame X (of Portrait of Madame X)

According to Vestiaire, these women “embody the very definition of timeless style,” per an Instagram post from the secondhand marketplace.

April 3, 2024

Keep ’em coming back: What percentage of PetSmart purchases are connected to its loyalty program?

A) 63%

B) 73%

C) 83%

D) 93%

PetSmart recently revamped its loyalty program, adding two new membership tiers, more personalized offers, and expanded rewards and perks, per Retail Touch Points.

April 2, 2024

Snow day snack: A McDonald’s in Sweden that allows customers to ski off with their meal is appropriately called:

A) McApres

B) McSki

C) McChalet

D) McSlopes

The McSki restaurant, located at the Lindvallen ski resort in Sälen, Sweden, is open only during ski season and offers food to eat in or ski away with, according to Business Insider.

April 1, 2024

Good taste: What percentage of frequent wine drinkers say they “definitely could” taste the difference between a $10 bottle and $100 bottle?

A) 9%

B) 19%

C) 29%

D) 39%

Nearly a third of people who drink wine at least a few times a week say they definitely could tell the difference, per YouGov. 24% say they probably could, 11% aren’t sure, 33% say they probably couldn’t, while only 3% said they definitely could not.

March 29, 2024

Pass the protein: What will be the most popular entree served at Easter dinner this year?

A) Chicken

B) Ham

C) Beef

D) Pork

E) Fish

F) Lamb

Ham will be served by 51% of consumers that celebrate Easter, followed by chicken (27%), beef (19%), fish (16%), lamb (12%), and pork (11%), according to CivicScience.

March 28, 2024

What’s old is new: True or false? Apparel resale grew three times faster than the total apparel market in the US in 2023.

False. It actually grew seven times faster, according to thredUP’s 2024 Resale Report, as reported by Digital Commerce 360. The US apparel resale market is on track to reach $73 billion by 2028, also per the report.

March 27, 2024

Getting dark: Liquid Death has partnered with which beauty brand on a black-metal inspired line of makeup?

A) Charlotte Tilbury

B) e.l.f Cosmetics

C) Glossier

D) Haus Labs by Lady Gaga

The limited-edition Corpse Paint 35-piece kit comes in a keepsake coffin and includes lipstick, eyeshadow, eyeliner pen, an applicator, setting mist, and more.

March 26, 2024

Going dark: Which regional grocer will shut down a portion of its stores for 30 minutes during the total solar eclipse on April 8?

A) Publix

B) Wegmans

C) Hy-Vee

D) Raley’s

Wegmans will close 48 of its upstate New York stores located in the path of the solar eclipse from 3 to 3:30pm ET on April 8, as reported by Progressive Grocer.

March 25, 2024

Take a sip: Which of the following is not among the most popular flavors of ready-to-drink (RTD) alcoholic beverages?

A) Iced tea

B) Black cherry

C) Lemonade

D) Pink grapefruit

E) Margarita

F) Mango

Variety packs are also popular in the RTD category, per Circana’s State of the CPG Beverage Alcohol Industry report.

March 22, 2024

That’s fly: Which fast food chain recently partnered with DoorDash to test drone delivery?

A) McDonald’s

B) Wendy’s

C) Burger King

D) Chick-fil-A

DoorDash is launching a pilot program in Virginia to deliver food from Wendy’s via drone company Wing, as reported by Supermarket News.

March 21, 2024

Bringing it back: True or false? The average return rate for in-store transactions is three times higher than online purchases.

False. It’s actually the other way around, per ICSC’s Consumer Returns Survey. The average return rate for online purchases is 15.2%, three times more than the 5% return rate on in-store purchases.

March 20, 2024

Jump on board: Worldwide retail executives estimate that what percent of their employees will use generative AI by the end of 2025?

A) 25%

B) 35%

C) 45%

D) 55%

Retail executives expect 45% of their employees to use generative AI by the end of next year, up from 36% of retail employees are estimated to be using it today, per Salesforce.

March 19, 2024

Treat yourself: Fans of which retailer are more likely to choose a shopping spree over physical pampering?

A) Victoria’s Secret

B) Aerie

Victoria’s Secret fans are more than twice as likely to splurge on a shopping spree compared with Aerie fans, per CivicScience.

March 18, 2024

Follow the bunny: What is the top shopping destination for consumers to purchase Easter gifts this year?

A) Department stores

B) Online

C) Local/small businesses

D) Specialty stores

E) Discount stores

Over half (53%) of consumers will shop at discount stores for their Easter holiday this year, followed by department stores (40%), online (33%), local/small businesses (22%) and specialty stores (20%), per the National Retail Federation.

March 15, 2024

Setting priorities: What percentage of worldwide consumers say they would rather save money for a major trip than spend it going out with friends?

A) 42%

B) 52%

C) 62%

D) 72%

Almost three-quarter of consumers would rather save for a trip than go out with friends, according to the 2024 Global Travel Trends report from American Express.

March 14, 2024

Give it a try: True or false? Over half (54%) of worldwide beauty shoppers want to see brands and retailers provide better access to in-store experience that allow trial and testing of products.

True, according to a survey of consumers in the UK, US, France, and Germany from Outform, as reported by Fashion Network.

March 13, 2024

Bet your bottom dollar: What percentage of consumers shop at dollar stores at least once a week?

A) 25%

B) 35%

C) 45%

D) 55%

Over half of consumers shop at dollar stores weekly, according to Progressive Grocer’s annual Consumer Expenditures Study.

March 12, 2024

Share the wealth: Which retailer captured nearly a quarter of total US grocery spending in 2023?

A) Kroger

B) Costco

C) Walmart

D) Albertsons

Walmart scored 23.6% of US grocery spending last year, followed by Kroger (10.1%), Costco (9.2%), and Albertsons (6.4%), per Numerator as reported by Chain Store Age.

March 11, 2024

Share the wealth: What percentage of Temu’s sales come from consumers making over $130,000 a year?

A) 24%

B) 34%

C) 44%

D) 54%

Not only does this cohort account for the largest share of Temu sales, but it continues to outgrow lower-income earning segments, per Earnest Analytics.

March 8, 2024

The more the merrier: Which department store plans to launch a third-party marketplace next month?

A) Macy’s

B) Nordstrom

C) Saks Fifth Avenue

D) Neiman Marcus

CEO Erik Nordstrom announced the plans on a Q4 2023 earnings call, as reported by Retail TouchPoints. Macy’s and Saks already have added marketplaces to their portfolios.

March 7, 2024

Zeroing in: True or false? Over half of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads.

True, according to a 53% of marketers polled in a January 2024 survey by Cooler Screens.

March 6, 2024

Perfect match: Etsy’s AI-powered Gift Mode feature received how many visits within the first two weeks of its launch?

A) 2 million

B) 4 million

C) 6 million

D) 8 million

Gift Mode got nearly 6 million visits in its first two weeks, said CEO Josh Silverman during a company earnings call, as reported by RIS News.

March 5, 2024

Girl power: Athleta has welcomed which female Olympian as the newest member of its Power of She Collective?

A) Simone Biles

B) Katie Ledecky

C) Monique Billings

D) Albane Valenzuela

The world’s most decorated female swimmer joins Biles, Billings, and Valenzuela in the collective, a group of elite female athletes that Athleta put together to empower women and girls.

March 4, 2024

Familiar flavors: IHOP’s Pancake of the Month for March will be based on which Girl Scout Cookie?

A) Samoas

B) Thin Mints

C) Do-si-dos

D) Tagalongs

The pancakes are made with green buttermilk and topped with cheesecake mousse, Thin Mint pieces, and whipped topping, per Media Post.

March 1, 2024

Guiding light: What percent of global marketers use customer insights to inform their product and brand strategy?

A) 6%

B) 16%

C) 26%

D) 36%

Only 6% are leveraging customer insights to help their product and brand approach, according to Braze’s 2024 Customer Engagement Review, as reported by


First Published on Apr 10, 2023

"Behind the Numbers" Podcast