The big answers: Retail Daily quiz

Article by Insider Intelligence Editors | UPDATED: Apr 19, 2024

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April 19, 2024

Yelp has released its first list of the 50 fastest growing brands in the US, spanning food, restaurant, and retail brands. Which of the following made No. 1 spot?

A) Sprouts Farmers Market

B) L&L Hawaiian Barbecue

C) Cava

D) Caribou Coffee

Cava took the top spot, according to Yelp’s analysis, which included metrics such as net new business openings, consumer interest, and searches on Yelp from 2022-2023.

April 18, 2024

Allergy season has arrived. Flonase has partnered Netflix on an ad based on which of the streaming platform’s most popular shows?

A) The Umbrella Academy

B) Bridgerton

C) Stranger Things

D) Outer Banks

The ad, narrated by “Bridgerton’s” Lady Whistledown, follows a young couple struck by classic allergy symptoms, as reported by MediaPost.

April 17, 2024

At our virtual summit on May 3, our expert guests will explore the right—and wrong—ways to handle identity resolution and marketing data management in a post-cookie world.

True or false? Less than half of marketers worldwide say their companies are working on a plan to approach cookie-free targeting.

True. 47% of worldwide marketers say their company is working on a plan for cookie-free targeting, according to a September 2023 from HubSpot.

April 16, 2024

The cowboy look is having a moment, thanks in part to Beyoncé’s latest album, “Act II: Cowboy Carter.” Sales of Western boots increased by how much the week the album was released?

A) 4%

B) 14%

C) 24%

D) 34%

Sales increased by 24% the week Beyoncé dropped the album, according to Circana, as reported by CNN.

April 15, 2024

Ulta and Sephora are holding spring sales events this month. Which of the following is the top category consumers have or plan to purchase during the sales?

A) Skincare

B) Haircare

C) Fragrance

D) Makeup

Skincare is the top category for both events, with 50% of Sephora shoppers and 47% of Ulta shoppers buying or planning to buy products in that category, per CivicScience.

April 12, 2024

Costco's been building up its online business. So here’s today’s quiz: Costco’s ecommerce sales grew by how much in March?

A) 8%

B) 18%

C) 28%

D) 38%

Costco’s ecommerce sales across the enterprise grew 28.0% in March, according to a recent earnings update. Total net sales for the company totaled $23.48 billion, a 9.4% increase YoY.

April 11, 2024

At our upcoming virtual summit on May 3, our expert guests will unpack how generative AI is making personalization a reality. What percentage of consumers say they have made a repeat purchase based on the level of personalization received from a company?

A) 18%

B) 28%

C) 38%

D) 48%

Nearly half (48%) of consumers will make a repeat purchase based on the personalization they received, according to Twilio’s State of Customer Engagement report.

April 10, 2024

Aldi’s latest marketing campaign jokingly takes aim at …

A) Paid membership programs

B) Smart carts

C) National food brands

D) Self-checkout

The discount retailer’s latest promotion teases something called Aldi+, a free membership program with perks like USDA quality meat, fresh produce, and premium, budget friendly wine. Of course, there is no such thing. But it gave Aldi a chance to remind consumers that they “never pay extra to shop” its low prices.

April 9, 2024

Test your knowledge: JCPenny has opened up its first new store in how many years?

A) 5 years

B) 6 years

C) 7 years

D) 8 years

The new store, located at Willowbrook Mall in Wayne, New Jersey, is part of JCPenney’s plan to revive its business. The store offers a “more modern, less cluttered” look with an open floor plan, central checkouts, and dedicated space for pickups and returns, as reported by Chain Store Age.

April 8, 2024

Out of pocket: Taco Bell’s latest merch, a high-waisted coverall designed in collaboration with fashion lifestyle company WILDFANG, has how many pockets?

A) 5

B) 10

C) 15

D) 20

Each of the 20 pockets is designed to hold a different Taco Bell item, from tiny hot sauce packages to tacos and other food items, as reported by MediaPost.

April 5, 2024

Win/lose: Which club retailer is now offering its members access to weight-loss programs, including prescriptions to drugs Ozempic and Wegovy?

A) Costco Wholesale

B) Sam’s Club

C) BJ’s Wholesale Club

Costco members can subscribe to Sesame’s weight-loss program for $179 for three months, per Reuters. However, that does not cover the cost of medications or lab work.

April 4, 2024

Always in fashion: Which of the following is not one of the iconic “it” girls that Vestiaire Collective is using to promote its vintage clothing collection?

A) Girl with a Pearl Earring

B) Marie Antoinette

C) Mona Lisa

D) Lady Godiva

E) Madame X (of Portrait of Madame X)

According to Vestiaire, these women “embody the very definition of timeless style,” per an Instagram post from the secondhand marketplace.

April 3, 2024

Keep ’em coming back: What percentage of PetSmart purchases are connected to its loyalty program?

A) 63%

B) 73%

C) 83%

D) 93%

PetSmart recently revamped its loyalty program, adding two new membership tiers, more personalized offers, and expanded rewards and perks, per Retail Touch Points.

April 2, 2024

Snow day snack: A McDonald’s in Sweden that allows customers to ski off with their meal is appropriately called:

A) McApres

B) McSki

C) McChalet

D) McSlopes

The McSki restaurant, located at the Lindvallen ski resort in Sälen, Sweden, is open only during ski season and offers food to eat in or ski away with, according to Business Insider.

April 1, 2024

Good taste: What percentage of frequent wine drinkers say they “definitely could” taste the difference between a $10 bottle and $100 bottle?

A) 9%

B) 19%

C) 29%

D) 39%

Nearly a third of people who drink wine at least a few times a week say they definitely could tell the difference, per YouGov. 24% say they probably could, 11% aren’t sure, 33% say they probably couldn’t, while only 3% said they definitely could not.

March 29, 2024

Pass the protein: What will be the most popular entree served at Easter dinner this year?

A) Chicken

B) Ham

C) Beef

D) Pork

E) Fish

F) Lamb

Ham will be served by 51% of consumers that celebrate Easter, followed by chicken (27%), beef (19%), fish (16%), lamb (12%), and pork (11%), according to CivicScience.

March 28, 2024

What’s old is new: True or false? Apparel resale grew three times faster than the total apparel market in the US in 2023.

False. It actually grew seven times faster, according to thredUP’s 2024 Resale Report, as reported by Digital Commerce 360. The US apparel resale market is on track to reach $73 billion by 2028, also per the report.

March 27, 2024

Getting dark: Liquid Death has partnered with which beauty brand on a black-metal inspired line of makeup?

A) Charlotte Tilbury

B) e.l.f Cosmetics

C) Glossier

D) Haus Labs by Lady Gaga

The limited-edition Corpse Paint 35-piece kit comes in a keepsake coffin and includes lipstick, eyeshadow, eyeliner pen, an applicator, setting mist, and more.

March 26, 2024

Going dark: Which regional grocer will shut down a portion of its stores for 30 minutes during the total solar eclipse on April 8?

A) Publix

B) Wegmans

C) Hy-Vee

D) Raley’s

Wegmans will close 48 of its upstate New York stores located in the path of the solar eclipse from 3 to 3:30pm ET on April 8, as reported by Progressive Grocer.

March 25, 2024

Take a sip: Which of the following is not among the most popular flavors of ready-to-drink (RTD) alcoholic beverages?

A) Iced tea

B) Black cherry

C) Lemonade

D) Pink grapefruit

E) Margarita

F) Mango

Variety packs are also popular in the RTD category, per Circana’s State of the CPG Beverage Alcohol Industry report.

March 22, 2024

That’s fly: Which fast food chain recently partnered with DoorDash to test drone delivery?

A) McDonald’s

B) Wendy’s

C) Burger King

D) Chick-fil-A

DoorDash is launching a pilot program in Virginia to deliver food from Wendy’s via drone company Wing, as reported by Supermarket News.

March 21, 2024

Bringing it back: True or false? The average return rate for in-store transactions is three times higher than online purchases.

False. It’s actually the other way around, per ICSC’s Consumer Returns Survey. The average return rate for online purchases is 15.2%, three times more than the 5% return rate on in-store purchases.

March 20, 2024

Jump on board: Worldwide retail executives estimate that what percent of their employees will use generative AI by the end of 2025?

A) 25%

B) 35%

C) 45%

D) 55%

Retail executives expect 45% of their employees to use generative AI by the end of next year, up from 36% of retail employees are estimated to be using it today, per Salesforce.

March 19, 2024

Treat yourself: Fans of which retailer are more likely to choose a shopping spree over physical pampering?

A) Victoria’s Secret

B) Aerie

Victoria’s Secret fans are more than twice as likely to splurge on a shopping spree compared with Aerie fans, per CivicScience.

March 18, 2024

Follow the bunny: What is the top shopping destination for consumers to purchase Easter gifts this year?

A) Department stores

B) Online

C) Local/small businesses

D) Specialty stores

E) Discount stores

Over half (53%) of consumers will shop at discount stores for their Easter holiday this year, followed by department stores (40%), online (33%), local/small businesses (22%) and specialty stores (20%), per the National Retail Federation.

March 15, 2024

Setting priorities: What percentage of worldwide consumers say they would rather save money for a major trip than spend it going out with friends?

A) 42%

B) 52%

C) 62%

D) 72%

Almost three-quarter of consumers would rather save for a trip than go out with friends, according to the 2024 Global Travel Trends report from American Express.

March 14, 2024

Give it a try: True or false? Over half (54%) of worldwide beauty shoppers want to see brands and retailers provide better access to in-store experience that allow trial and testing of products.

True, according to a survey of consumers in the UK, US, France, and Germany from Outform, as reported by Fashion Network.

March 13, 2024

Bet your bottom dollar: What percentage of consumers shop at dollar stores at least once a week?

A) 25%

B) 35%

C) 45%

D) 55%

Over half of consumers shop at dollar stores weekly, according to Progressive Grocer’s annual Consumer Expenditures Study.

March 12, 2024

Share the wealth: Which retailer captured nearly a quarter of total US grocery spending in 2023?

A) Kroger

B) Costco

C) Walmart

D) Albertsons

Walmart scored 23.6% of US grocery spending last year, followed by Kroger (10.1%), Costco (9.2%), and Albertsons (6.4%), per Numerator as reported by Chain Store Age.

March 11, 2024

Share the wealth: What percentage of Temu’s sales come from consumers making over $130,000 a year?

A) 24%

B) 34%

C) 44%

D) 54%

Not only does this cohort account for the largest share of Temu sales, but it continues to outgrow lower-income earning segments, per Earnest Analytics.

March 8, 2024

The more the merrier: Which department store plans to launch a third-party marketplace next month?

A) Macy’s

B) Nordstrom

C) Saks Fifth Avenue

D) Neiman Marcus

CEO Erik Nordstrom announced the plans on a Q4 2023 earnings call, as reported by Retail TouchPoints. Macy’s and Saks already have added marketplaces to their portfolios.

March 7, 2024

Zeroing in: True or false? Over half of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads.

True, according to a 53% of marketers polled in a January 2024 survey by Cooler Screens.

March 6, 2024

Perfect match: Etsy’s AI-powered Gift Mode feature received how many visits within the first two weeks of its launch?

A) 2 million

B) 4 million

C) 6 million

D) 8 million

Gift Mode got nearly 6 million visits in its first two weeks, said CEO Josh Silverman during a company earnings call, as reported by RIS News.

March 5, 2024

Girl power: Athleta has welcomed which female Olympian as the newest member of its Power of She Collective?

A) Simone Biles

B) Katie Ledecky

C) Monique Billings

D) Albane Valenzuela

The world’s most decorated female swimmer joins Biles, Billings, and Valenzuela in the collective, a group of elite female athletes that Athleta put together to empower women and girls.

March 4, 2024

Familiar flavors: IHOP’s Pancake of the Month for March will be based on which Girl Scout Cookie?

A) Samoas

B) Thin Mints

C) Do-si-dos

D) Tagalongs

The pancakes are made with green buttermilk and topped with cheesecake mousse, Thin Mint pieces, and whipped topping, per Media Post.

March 1, 2024

Guiding light: What percent of global marketers use customer insights to inform their product and brand strategy?

A) 6%

B) 16%

C) 26%

D) 36%

Only 6% are leveraging customer insights to help their product and brand approach, according to Braze’s 2024 Customer Engagement Review, as reported by MarTech.org.

February 29, 2024

Most likely to: True or false? Walmart+ members are twice as likely to have used or plan to use a buy now, pay later (BNPL) program compared to non-members.

True, according to CivicScience.

February 28, 2024

Spend it: What is the top category US consumers say they tend to splurge on?

A) Electronics and technology

B) Health and wellness

C) Travel and experiences

D) Dining out

E) Beauty and personal care

Trick question. Electronics and technology ties with health and wellness as the top categories, with 52% of consumers saying they tend to splurge on each, per 5WPR’s 2024 Consumer Culture Report.

February 27, 2024

Taking stock: What percentage of US households made a purchase on Amazon in 2023?

A) 61%

B) 71%

C) 81%

D) 91%

More than 8 in 10 households shopped with Amazon last year, averaging 72 orders over the course of the year and spending more than $2,600, per Numerator data cited by Chain Store Age.

February 26, 2024

Adding it up: How much does the typical Walmart customer spend per year at the retailer?

A) $1,240

B) $2,756

C) $3,578

D) $4,001

The average Walmart shopper visits the retailer at least once a week, spending $3,578 annually, per Numerator data as reported by Business Insider. That works out to an average of 67 orders at $54 each.

February 23, 2024

Churning it out: The top quarter of adult TikTok users (by volume) in the US are responsible for what percentage of the platform’s content?

A) 68%

B) 78%

C) 88%

D) 98%

Almost all of TikTok’s content comes from just 25% of adult users, per the Pew Research Center.

February 22, 2024

Make a move: True or false? Mobile apps had three times the conversion rate of mobile web traffic in 2023?

True, per Contentsquare’s 2024 Digital Experience Benchmark Report, as reported by Chain Store Age. Plus, app users spent 64% more time in-app than visitors to mobile sites.

February 21, 2024

Hands on: What percentage of online shoppers prefer that a retailer is the one to complete their order (versus a third-party shopper)?

A) 41%

B) 51%

C) 61%

D) 71%

Over six in 10 shoppers prefer their orders directly fulfilled by the retailer they shop, 24% say they don’t have a preference, and only 5% prefer an order be fulfilled by a third-party shopper, per 84.51°.

February 20, 2024

I scream, you scream: Which ice cream flavor is falling out of favor with US consumers, according to The New York Times?

A) Cookies and cream

B) Brownie batter

C) Chocolate chip

D) Salted caramel

Chocolate chip ice cream no longer makes the top 10 ice cream flavors, according to the International Dairy Foods Association as reported by The New York Times.

February 16, 2024

Come back soon: Which retailer is Gen Z is most likely to buy groceries from several times a month or more?

A) Dollar stores

B) Walmart

C) The Kroger Co. (or Kroger-owned)

D) Aldi

E) Whole Foods Market

Over half (52%) of Gen Z consumers say they or their family shop for groceries at Walmart several times a month or more, per CivicScience. This is more than dollar stores (42%), Kroger (37%), Aldi (31%), or Whole Foods (30%).

February 15, 2024

Seeing is believing: What percentage of US consumers won’t purchase a product if it lacks customer photos or videos?

A) 3%

B) 13%

C) 23%

D) 33%

Nearly a quarter of US shoppers won’t purchase a product without customer photos or videos, per December 2023 data from PowerReviews. That number is even higher (36%) among Gen Z shoppers.

February 14, 2024

A toast to love: Which spirit brand has released a limited-edition line of cocktail-related lingerie for Valentine’s Day?

A) Absolut Vodka

B) Hendrick’s Gin

C) Patrón Tequila

D) Knob Creek Bourbon

The “Gintimates” collection from Hendrick’s includes a Bottle Corset to celebrate the “seductive beauty” of the Hendrick’s bottle, a Pinky Garter to remind drinkers to keep their pinky up, and a Cocktail Garnish Chain to dress up your favorite martini glass, as reported by Gin Raiders.

February 13, 2024

Let’s play: Which of the following is not one of The Toy Association’s toy trends for 2024?

A) Sustainability

B) Fantasy and mystery

C) Mental health

D) Sports

E) Anime

The association says sustainability, fantasy and mystery, sports, and anime will all shape the toy industry this year, as reported by Digital Commerce 360.

February 12, 2024

Self-care: What percentage of women are somewhat or very likely to buy themselves a Valentine’s gift this year?

A) 20%

B) 30%

C) 40%

D) 50%

One in 4 women say they are likely to buy themselves a gift, up from 31% last year, per CivicScience.

February 9, 2024

Same old routine: True or false? Over a quarter of US consumers visit just one store for groceries nearly all the time.

True. Twenty-seven percent say they go to the same one store for groceries nearly all the time, while the majority (65%) have a couple of preferred stores for groceries, depending on what’s on their list, per Advantage Solutions’ 2024 shopper preferences report.

February 8, 2024

In good taste: Coca-Cola is introducing two new flavors. One is Coca-Cola Spiced, which combines the flavors of raspberry and warm spices, and the other is a flavor called:

A) Puppy Love

B) Happy Tears

C) Big Surprise

D) Calm, Cool, and Collected

The new sugar-free soda “draws inspiration from the simplicity of happy tears—a small, clear droplet filled with optimism and joy that’s created from the smallest acts of kindness,” per Coca-Cola representatives quoted by Delish. So it’s probably salty, we guess.

February 7, 2024

Put a pin in it: How many safety pins were used to make the dress Miley Cyrus wore to the 66th Grammy Awards this past weekend?

A) 3,000

B) 7,000

C) 10,000

D) 14,000

The dress, created by Christian Louboutin as part of the Maison Margiela Artisanal 2024 collection, required 675 hours of work and 14,000 safety pins.

February 6, 2024

Choices, choices: What percentage of retail executives expect consumers to value price over loyalty in 2024?

A) 10%

B) 25%

C) 40%

D) 50%

Half of retail execs expect consumers to pick price over loyalty this year, per Deloitte as reported by Chain Store Age.

February 5, 2024

Big star: Which fashion brand is kicking off a global marketing campaign with a 33-foot holographic projection of supermodel Gisele Bündchen?

A) Victoria’s Secret

B) Versace

C) Marc Jacobs

D) Hugo Boss

The campaign, which the brand says paves the way for new opportunities in outdoor advertising, also features South Korean actor Lee Min-ho, as reported by MediaPost.

February 2, 2024

Spend it all in one place: What percentage of US consumers plan to use the gift cards they got over the holidays for essentials?

A) 7%

B) 17%

C) 27%

D) 37%

Over a third of consumers plan to use their holiday gift cards for essentials like gas, groceries, or household products, per CivicScience. This is more than those planning to use gift cards for experiences (30%), clothing/apparel/jewelry (29%), and tech and electronics (20%).

February 1, 2024

Home shopping network: Which EGOT winner (someone who has won an Emmy, Grammy, Oscar, and Tony) has a tiny mall in the basement of their Malibu home?

A) Whoopi Goldberg

B) Viola Davis

C) Barbra Streisand

D) Elton John

Streisand’s basement mall contains a doll shop, gift shop, sweet shop, and an antique shop that houses outfits she has worn over the years, as reported by Business Insider.

January 31, 2024

Hot or not: Which is the most hated fashion pattern by US consumers?

A) Zebra

B) Cheetah

C) Cow

D) Tiger

Cow is the most hated pattern, with 45% of US consumers saying they dislike or hate it, followed by zebra (43%), cheetah (38%), and tiger (37%), per YouGov. What did those poor animals ever do to you?

January 30, 2024

True blue: Which of the following countries has the highest percentage of consumers who are very/extremely loyal to brands?

A) Australia

B) Germany

C) France

D) US

E) UK

F) Sweden

Nearly a quarter (23%) of US consumers are very/extremely loyal, per a September 2023 Publicis Sapient survey, a higher percentage than Germany (18%), Australia (18%), France (13%), Sweden (10%), and the UK (8%).

January 29, 2024

Peer pressure: True or false? Over half of US adults will still make a purchase even if their peers advise them against it.

True. Nearly 54% of consumers say they’ll still buy something even if a peer tells them not to, according to a December 2023 survey from Temu, as reported by Digital Commerce 360.

January 26, 2024

For the win: Which of the following is the top food/beverage choice for consumers’ Super Bowl celebrations this year?

A) Pizza

B) Chips and dips

C) Alcoholic beverages

D) Fruits and vegetables

Nearly three-quarters (73%) plan to purchase chips and dips for the Super Bowl, followed by pizza (52%), alcoholic beverages (45%), and fruits/vegetables (37%), per 84.51°.

January 25, 2024

Talking strategy: Which of the following is the No. 1 way that consumer packaged goods executives plan to drive profitable growth in 2024?

A) Raise prices

B) Increase unit volume

C) Shift the mix to more profitable products and pack sizes

Sixty-two percent of executives say they will be focusing on more profitable products and pack sizes in 2024, per Deloitte. Over a third (36%) say they will increase unit volume, while only 2% say they will raise prices.

January 24, 2024

Upward trend: US consumer technology sales are expected to rise by how much in 2024?

A) 2%

B) 4%

C) 6%

D) 8%

Though sales of consumer electronics will only increase 2% YoY, this is a reversal from 2023’s 10% YoY decrease, per Circana.

January 23, 2024

Center of attention: Which retailer’s customers are more likely to pay greater attention to video ads: Ikea or Bed Bath & Beyond?

Ikea customers pay more attention to video ads and are also more likely to be influenced by video ads on social media, per CivicScience.

January 22, 2024

Get your fill: Which antacid is partnering with DraftKings on a Super Bowl campaign inviting audiences to place bets on a variety of food-related questions during the big game?

A) Tums

B) Pepto Bismol

C) Mylanta

D) Pepcid

Tums is using the Super Bowl to connect with younger audiences, per MediaPost.

January 19, 2024

Keeping it fresh: US online grocery sales reached how much in 2023?

A) $75.2 billion

B) $81.9 billion

C) $95.8 billion

D) $101.5 billon

That’s a 1.2% decrease from 2022, according to the Brick Meets Click/Mercatus Grocery Shopper Survey as reported by Digital Commerce 360. It’s also much less than our forecast of $186.51 billion for grocery retail ecommerce sales in 2023.

January 18, 2024

Divvy it up: Temu invested over three-quarters of its ad spend on which format in 2023?

A) Digital display

B) Social media

C) Online video

D) TV

E) Native

Seventy-six percent of Temu’s ad spend went to social media last year, per MediaRadar. In addition, Temu spent 13% on digital display ads and less than 5% each on online video, TV, and native formats.

January 17, 2024

DIY: Which of the following is the top item that consumers prefer to pick out rather than let a shopper do it for them?

A) Frozen foods

B) Dairy

C) Produce

D) Meats/proteins

E) Bakery

Over half (59%) of consumers would rather pick out their own produce, followed by meats/proteins (51%), bakery items (42%), dairy items (40%), and frozen foods (29%), per the 2024 Digital Commerce Index from NCR Voyix.

January 16, 2024

Eat my shorts: True or false? A third of US consumers spent more on restaurants than new clothes in 2023.

True, according to Popmenu’s 2024 trends report.

January 12, 2024

Put a bow on it: Global online holiday sales for 2023 grew 3% to reach …

A) $998 billion

B) $1.04 trillion

C) $1.17 trillion

D) $2.00 trillion

Global holiday online sales hit $1.17 trillion during the 2023 season, according to Salesforce as reported by Digital Commerce 360.

January 11, 2024

The leftovers: Over the last five years, how much money has Starbucks gained from unspent gift card and app balances?

A) $100 million

B) $300 million

C) $600 million

D) $900 million

The coffee chain has claimed $900 million in unspent money, according to the Washington Consumer Protection Coalition, which has filed a complaint asking Washington’s Attorney General to investigate the company.

January 10, 2024

What a beauty: True or false? Higher-income consumers are the largest consumer group purchasing prestige beauty products.

True, according to Circana. This cohort represents 50% of the shopper base and continues to increase their spending, offsetting pullback from consumers among households earning below $100,000 a year.

January 9, 2024

Just say no: Which age group is most likely to participate in dry January?

A) 21–24

B) 25–29

C) 30–34

D) 35–54

E) 55+

Three-quarters of 21- to 24-year-olds say they’re somewhat to very likely to participate in Dry January, more than all other age groups, per CivicScience.

January 8, 2024

Buy buy buy: How many US consumers will be social buyers this year?

A) 93.1 million

B) 100.0 million

C) 110.4 million

D) 118.9 million

US social buyers will exceed 110 million this year, 38.8% of the total population,according to our September 2023 forecast.

January 5, 2024

Do the Dew: Which Mountain Dew brand will hit store shelves for the first time this year in celebration of the 20th anniversary of its debut?

A) Code Red

B) LiveWire

C) Voltage

D) Baja Blast

Baja Blast, which was previously only available via Taco Bell, will be sold in bottles and cans for the first time in 2024. It will also get its first-ever Super Bowl commercial.

January 4, 2024

It’s not easy being green: What percentage of US consumers would not buy from a brand that did not have a policy on making its product(s) sustainable?

A) 3%

B) 6%

C) 11%

D) 15%

Only 10.8% of US consumers say they wouldn’t buy from a brand without a sustainability policy, according to a December 2023 poll from YouGov, up from 10% in December 2020.

January 3, 2024

Super duper: True or false? Visits to department stores were higher on December 23 (Super Saturday) than on Black Friday.

False, per Placer.ai. However, it got pretty close. Visits to department stores were just 6.6% lower than they were on the day after Thanksgiving.