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Households that participate in the Supplemental Nutrition Assistance Program (SNAP) outspend non-SNAP households on consumer packaged goods (CPG) food and beverage items by how much?
A) 6%
B) 16%
C) 26%
D) 36%
SNAP households spend over a quarter (26%) more than non-SNAP households, according to Circana’s Understanding the Resilience of SNAP Shoppers report.
Which of the following is making its Super Bowl debut next year?
A) Amazon
B) DoorDash
C) Instacart
D) Uber Eats
Instacart will run its first Super Bowl ad during Fox’s coverage of the game in February 2025.
AI will drive how much in Cyber Five sales this holiday season?
A) $31 billion
B) $41 billion
C) $51 billion
D) $61 billion
AI will assist in over 19% of Cyber Five sales, about $61 billion, per Salesforce.
Which age group is the most likely to bracket purchases (purchase multiple items in advance and then return what they don’t want) this holiday season?
A) 18-24
B) 25-35
C) 35-44
D) 45-54
Nearly three-quarters (73%) of consumers ages 18 to 24 are at least somewhat likely to bracket purchases this holiday season, compared with 68% of 25- to 34-year olds, 64% of 35- to 44-year olds, and 43% of 45- to 54 year olds, per Inmar Intelligence's 2024 Pre-Holiday Ecommerce Survey report. Only 35% of consumers ages 55+ plan to bracket this year.
Pizza lovers can now buy a limited-edition Pizza Hut …
A) Perfume
B) Wine
C) Pasta sauce
D) Bloody Mary Mix
The tomato wine, created in partnership with Kansas-based Just Beyond Paradise Winery, is made from "ripe, juicy tomatoes and infused with natural basil," according to Food & Wine.
Which type of retailer is the top place consumers prefer to buy beer?
A) Liquor store
B) Grocery store
It’s the grocery store, but just by a smidge—24% of US consumers say the grocery store is the best place to buy beer, while 23% say the liquor store, according to NIQ data, though not all states allow beer to be sold in liquor stores.
Let the reindeer games begin. Which of the following is the most popular destination for toy shopping this holiday season?
A) Online-only retailers
B) Physical big-box stores
C) Big-box store websites
D) Local toy stores
Over a third (34%) of US consumers plan to make the majority of their toy purchases from online-only retailers this holiday season, followed by physical big-box stores (27%), big-box store websites (16%), and local toy stores (7%), according to CivicScience.
Nearly two-thirds (64%) of luxury consumers prefer to shop online for the holidays, according to new data from Saks. True or false? Millennial luxury consumers are less likely than the general population to prefer online shopping.
False. Some 70% of millennial luxury consumers prefer shopping online during the holidays, making them more likely than the general population to prefer it, according to Saks.
US consumers will spend an average of $431 on Thanksgiving food, drinks, and decor this year, up how much from 2023?
A) 3%
B) 15%
C) 19%
D) 23%
Thanksgiving will cost nearly 20% more this year than last, according to recent LendingTree data.
Some gifts keep on giving. What percentage of credit card users are still paying off last year’s holiday debt?
A) 8%
B) 18%
C) 28%
D) 38%
More than a quarter of credit card users have not paid off the purchases they bought during the 2023 holiday season, according to data from NerdWallet as reported by CNBC.
Which category will see the fastest growth in US personal luxury retail sales in 2025?
A) Apparel
B) Cosmetics and beauty
C) Jewelry
D) Fragrance
Personal luxury fragrance sales will grow 4.6% in the US next year, outpacing cosmetic & beauty (4.4%), apparel (3.7%), and jewelry (3.5%).
Swiper, no swiping! Over 22 tons of which food item was recently stolen from a UK shop?
A) Bacon
B) Cheddar cheese
C) Chocolate
D) Apples
UK artisan cheese shop Neal’s Yard Dairy had 22 tons of clothbound cheddar stolen from them by a buyer who posed as a “legitimate wholesale distributor for a major French retailer,” as reported by Food & Wine.
How much do cat and dog owners spend annually on their pets?
A) Over $700
B) Over $800
C) Over $900
D) Over $1,000
Pet parents (both dog and cat owners) spend over $1,000 on their pets annually, according to recent data from NIQ.
What percentage of consumers say they would switch retailers or abandon their purchase instead of waiting for assistance for a locked-up item?
A) 7%
B) 17%
C) 27%
D) 37%
Some 60% of shoppers say they see locked-up merchandise on a regular basis and over a quarter (27%) said they would switch retailers or abandon their purchase instead of waiting for help with a locked-up item, per Numerator data as cited by Chain Store Age.
Some 42% of the US general population are at least somewhat likely to buy something because it’s ‘90s-inspired or uses ‘90s-themed advertising, according to CivicScience. What percentage of consumers under the age of 35 say the same?
A) 44%
B) 54%
C) 64%
D) 74%
Nearly three-quarters (64%) of US consumers under the age of 35 are at least somewhat likely to buy something because it’s ‘90s-inspired or uses ‘90s-themed advertising, per CivicScience.
Are rewards programs or sales promotions more important to beauty shoppers at premium retailers?
A) Rewards programs
B) Sales promotions
Rewards programs are more important for shoppers at premium retailers, whereas sales promotions are more important for consumers shopping at mass outlets, per NIQ.
Which fast food restaurant released an advent calendar ahead of the holiday season?
A) McDonald’s
B) Burger King
C) Wendy’s
D) In-N-Out Burger
Burger King’s advent calendar features 12 individual doors, each of which holds a “thoughtfully curated gift” inspired by the restaurant’s history, per MediaPost.
Happy Halloween! 🎃 Which of the following is the most popular Halloween chocolate bar among US consumers?
A) Snickers
B) Reese’s
C) KitKat
D) Butterfinger
A quarter of US consumers say Reese’s is their favorite Halloween chocolate bar, followed by Snickers, KitKat, and Butterfinger, according to CivicScience.
Total retail sales totaled $399 billion in September 2024, per Bain & Co. How much of that total was spent on food and beverage products?
A) $51 billion
B) $61 billion
C) $71 billion
D) $81 billion
Food and beverage products made up a little over 20% of total retail sales in September, per Bain & Co.
What percentage of consumers say they view private label brands that launch limited-time offers and new flavors favorably?
A) 47% B) 57% C) 67% D) 77%
Over three-quarters of consumers view private labels that launch limited-time offers and new flavors as favorable, according to the September 2024 Private Brand Intelligence Report from Advantage Solutions and Daymon.
Which demographic spends the most per year on beauty in the US?
A) Gen Z
B) Millennials
C) Gen X
D) Baby boomers
Millennials spend an annual average of $912.75 per buyer on beauty products, according to NIQ. This is more than Gen X’s $877.25/year, Gen Z’s $789.04/year, and boomer’s $667.95/year. However, Gen Z consumers spend more per trip ($18.47) compared with other generations.
Which department store’s customers are more likely to frequently research a product on one retail site and then purchase it on another?
A) Bloomingdale’s B) Nordstrom
Nearly one-third (32%) of Bloomingdale’s customers say they’ve researched a product on one site and bought it on another “a lot” versus 26% of Nordstrom customers who say the same, according to CivicScience.
Which fashion brand designed the space suits to be worn by astronauts on NASA’s Artemis III moon mission, taking place in 2026?
A) Dior B) Chanel C) Prada D) Armani
Prada has partnered with commercial space company Axiom Space to create the suits, which are mostly white with red accent lines and gray patches at the elbows and knees.
Which of the following is the type of competition US grocery retail executives are most concerned about?
A) Internet grocery stores
B) Third-party grocery shopping apps
C) Other traditional supermarkets
D) Convenience stores/drugstores
Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. But nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.
On Friday, our quiz highlighted Walmart’s “inflation-free” Thanksgiving dinner, which includes 29 items and eight servings for $7 per person. Not to be outdone, Aldi is also offering a Thanksgiving meal deal for 10 people, at a cost of …
A) $3.70 per person
B) $4.70 per person
C) $5.70 per person
D) $6.70 per person
Aldi’s Thanksgiving dinner includes a Butterball turkey with spices, gravy, rolls, mac & cheese, stuffing, plus the ingredients for cranberry sauce, mashed potatoes, sweet potato
casserole, green bean casserole, and pumpkin pie.
Walmart is offering an “inflation-free” Thanksgiving dinner, which includes 29 items and eight servings for how much per person?
A) $5
B) $7
C) $9
D) $11
Walmart customers can get a whole frozen turkey, rolls, corn, cranberry sauce, and more for less than $7 per person, according to the retailer.
It’s spooky season! Which classic horror movie from the 1970’s features scenes filmed at Monroeville Mall in Pennsylvania?
A) “Halloween”
B) “The Exorcist”
C) “Dawn of the Dead”
D) “Carrie”
The 1978 film “Dawn of the Dead,” which features a group of citizens barricading themselves against a zombie apocalypse at a shopping mall, was filmed at Monroeville Mall, which is still operating today, per Retail Brew. The 2004 remake, however, was filmed in Toronto, Canada.
Some 92% of global shoppers say visuals are the most influential factor in purchasing decisions, according to NIQ. What percentage of retailers present two or less images per product?
A) 10%
B) 20%
C) 30%
D) 40%
Four in 10 retailers offer shoppers two product images or less, per NIQ Brandbank’s Embracing the Next Era of Grocery Shopping report.
It’s snack time! Which chip brand opened a new restaurant at the Crypto.com Arena in Los Angeles?
A) Cheetos
B) Takis
C) Doritos
D) Pringles
Frito-Lay’s Doritos After Dark is a first-come, first-served restaurant that serves everything from spicy appetizers to sweet desserts, all of which feature different Doritos varieties, according to Retail Touchpoints.
Which brand recently unveiled a new logo as a nod to its rustic roots?
A) Patagonia
B) Mountain Dew
C) Clif Bar
D) REI
Mountain Dew’s new packaging features a mountainous background with green and yellow hues, per CNN. In addition, the soda brand now spells out the word “mountain” on the cans for the first time in two decades.
This year, Spirit Halloween opened a record 1,525 stores across the US and Canada. True or false? The retailer will keep the good times going by opening 10 new Spirit Christmas stores later this year.
True, according to CNN. Spirit Christmas stores which will primarily be located in the Northeast, will feature holiday gifts, decorations, and inflatables.
What percentage of US consumers view food as an important tool for managing stress and improving mood?
A) 15%
B) 25%
C) 35%
D) 45%
Over a third of consumers view food as a tool for managing stress and improving mood, driving an increased interest in functional foods and beverages that support mental health, according to Circana.
Which retailer’s media network recently launched its new self-service platform for advertisers?
A) The Home Depot
B) Etsy
C) Nordstrom
D) CVS
Orange Apron Media, The Home Depot’s retail media network, has launched a new self-service platform that enables advertisers to plan, activate, optimize, and report on their retail media campaigns both on- and off-site.
Target is rolling out more than 150 items inspired by which movie that’s coming to theaters later this year?
A) Gladiator II
B) Wicked
C) Moana 2
D) Mufasa: The Lion King
The retailer will launch “Wicked”-themed shop-in-shops as well as a national marketing campaign featuring actress Cynthia Erivo. Select stores will also feature “Land of Oz” installations, embroidery stations, photo opportunities, giveaways, treat stations, and specialty baskets.
One for you, one for me. Which age group is least likely to buy gifts for themselves while holiday shopping this year?
A) 18-24
B) 25-34
C) 35-45
D) 55+
Only 21% of US consumers ages 55+ plan to buy a holiday gift for themselves this year, compared with 30% of 35- to 54-year-olds, 42% of 25- to 34-year-olds, and 62% of 18- to 24-year-olds, per CivicScience.
What’s the top reason US consumers say they’re spending more money on groceries?
A) Prices have increased the most on day-to-day essentials
B) Inflation has drive prices up everywhere they shop
C) They are dining out less and cooking at home more
Over a quarter (76%) of consumers say prices have increased the most on their day-to-day essentials, the No. 1 reason consumers are spending more on groceries, per Ipsos.
Consumers are expected to spend an average of $1,261 each this holiday season, per JLL. What percentage of that spend will be dedicated to gifts?
A) 26%
B) 36%
C) 46%
D) 56%
Gifts will make up 46% of holiday shopper budgets this year, down from 55% in 2023, according to data from JLL as reported by Chain Store Age. This is due to increased spending on holiday-related experiences like dining out or attending a live performance.
First Published on Apr 10, 2023