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Follow the bunny: What is the top shopping destination for consumers to purchase Easter gifts this year?
A) Department stores
B) Online
C) Local/small businesses
D) Specialty stores
E) Discount stores
Over half (53%) of consumers will shop at discount stores for their Easter holiday this year, followed by department stores (40%), online (33%), local/small businesses (22%) and specialty stores (20%), per the National Retail Federation.
Setting priorities: What percentage of worldwide consumers say they would rather save money for a major trip than spend it going out with friends?
A) 42%
B) 52%
C) 62%
D) 72%
Almost three-quarter of consumers would rather save for a trip than go out with friends, according to the 2024 Global Travel Trends report from American Express.
Give it a try: True or false? Over half (54%) of worldwide beauty shoppers want to see brands and retailers provide better access to in-store experience that allow trial and testing of products.
True, according to a survey of consumers in the UK, US, France, and Germany from Outform, as reported by Fashion Network.
Bet your bottom dollar: What percentage of consumers shop at dollar stores at least once a week?
A) 25%
B) 35%
C) 45%
D) 55%
Over half of consumers shop at dollar stores weekly, according to Progressive Grocer’s annual Consumer Expenditures Study.
Share the wealth: Which retailer captured nearly a quarter of total US grocery spending in 2023?
A) Kroger
B) Costco
C) Walmart
D) Albertsons
Walmart scored 23.6% of US grocery spending last year, followed by Kroger (10.1%), Costco (9.2%), and Albertsons (6.4%), per Numerator as reported by Chain Store Age.
Share the wealth: What percentage of Temu’s sales come from consumers making over $130,000 a year?
A) 24%
B) 34%
C) 44%
D) 54%
Not only does this cohort account for the largest share of Temu sales, but it continues to outgrow lower-income earning segments, per Earnest Analytics.
The more the merrier: Which department store plans to launch a third-party marketplace next month?
A) Macy’s
B) Nordstrom
C) Saks Fifth Avenue
D) Neiman Marcus
CEO Erik Nordstrom announced the plans on a Q4 2023 earnings call, as reported by Retail TouchPoints. Macy’s and Saks already have added marketplaces to their portfolios.
Zeroing in: True or false? Over half of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads.
True, according to a 53% of marketers polled in a January 2024 survey by Cooler Screens.
Perfect match: Etsy’s AI-powered Gift Mode feature received how many visits within the first two weeks of its launch?
A) 2 million
B) 4 million
C) 6 million
D) 8 million
Gift Mode got nearly 6 million visits in its first two weeks, said CEO Josh Silverman during a company earnings call, as reported by RIS News.
Girl power: Athleta has welcomed which female Olympian as the newest member of its Power of She Collective?
A) Simone Biles
B) Katie Ledecky
C) Monique Billings
D) Albane Valenzuela
The world’s most decorated female swimmer joins Biles, Billings, and Valenzuela in the collective, a group of elite female athletes that Athleta put together to empower women and girls.
Familiar flavors: IHOP’s Pancake of the Month for March will be based on which Girl Scout Cookie?
A) Samoas
B) Thin Mints
C) Do-si-dos
D) Tagalongs
The pancakes are made with green buttermilk and topped with cheesecake mousse, Thin Mint pieces, and whipped topping, per Media Post.
Guiding light: What percent of global marketers use customer insights to inform their product and brand strategy?
A) 6%
B) 16%
C) 26%
D) 36%
Only 6% are leveraging customer insights to help their product and brand approach, according to Braze’s 2024 Customer Engagement Review, as reported by MarTech.org.
Most likely to: True or false? Walmart+ members are twice as likely to have used or plan to use a buy now, pay later (BNPL) program compared to non-members.
True, according to CivicScience.
Spend it: What is the top category US consumers say they tend to splurge on?
A) Electronics and technology
B) Health and wellness
C) Travel and experiences
D) Dining out
E) Beauty and personal care
Trick question. Electronics and technology ties with health and wellness as the top categories, with 52% of consumers saying they tend to splurge on each, per 5WPR’s 2024 Consumer Culture Report.
Taking stock: What percentage of US households made a purchase on Amazon in 2023?
A) 61%
B) 71%
C) 81%
D) 91%
More than 8 in 10 households shopped with Amazon last year, averaging 72 orders over the course of the year and spending more than $2,600, per Numerator data cited by Chain Store Age.
Adding it up: How much does the typical Walmart customer spend per year at the retailer?
A) $1,240
B) $2,756
C) $3,578
D) $4,001
The average Walmart shopper visits the retailer at least once a week, spending $3,578 annually, per Numerator data as reported by Business Insider. That works out to an average of 67 orders at $54 each.
Churning it out: The top quarter of adult TikTok users (by volume) in the US are responsible for what percentage of the platform’s content?
A) 68%
B) 78%
C) 88%
D) 98%
Almost all of TikTok’s content comes from just 25% of adult users, per the Pew Research Center.
Make a move: True or false? Mobile apps had three times the conversion rate of mobile web traffic in 2023?
True, per Contentsquare’s 2024 Digital Experience Benchmark Report, as reported by Chain Store Age. Plus, app users spent 64% more time in-app than visitors to mobile sites.
Hands on: What percentage of online shoppers prefer that a retailer is the one to complete their order (versus a third-party shopper)?
A) 41%
B) 51%
C) 61%
D) 71%
Over six in 10 shoppers prefer their orders directly fulfilled by the retailer they shop, 24% say they don’t have a preference, and only 5% prefer an order be fulfilled by a third-party shopper, per 84.51°.
I scream, you scream: Which ice cream flavor is falling out of favor with US consumers, according to The New York Times?
A) Cookies and cream
B) Brownie batter
C) Chocolate chip
D) Salted caramel
Chocolate chip ice cream no longer makes the top 10 ice cream flavors, according to the International Dairy Foods Association as reported by The New York Times.
Come back soon: Which retailer is Gen Z is most likely to buy groceries from several times a month or more?
A) Dollar stores
B) Walmart
C) The Kroger Co. (or Kroger-owned)
D) Aldi
E) Whole Foods Market
Over half (52%) of Gen Z consumers say they or their family shop for groceries at Walmart several times a month or more, per CivicScience. This is more than dollar stores (42%), Kroger (37%), Aldi (31%), or Whole Foods (30%).
Seeing is believing: What percentage of US consumers won’t purchase a product if it lacks customer photos or videos?
A) 3%
B) 13%
C) 23%
D) 33%
Nearly a quarter of US shoppers won’t purchase a product without customer photos or videos, per December 2023 data from PowerReviews. That number is even higher (36%) among Gen Z shoppers.
A toast to love: Which spirit brand has released a limited-edition line of cocktail-related lingerie for Valentine’s Day?
A) Absolut Vodka
B) Hendrick’s Gin
C) Patrón Tequila
D) Knob Creek Bourbon
The “Gintimates” collection from Hendrick’s includes a Bottle Corset to celebrate the “seductive beauty” of the Hendrick’s bottle, a Pinky Garter to remind drinkers to keep their pinky up, and a Cocktail Garnish Chain to dress up your favorite martini glass, as reported by Gin Raiders.
Let’s play: Which of the following is not one of The Toy Association’s toy trends for 2024?
A) Sustainability
B) Fantasy and mystery
C) Mental health
D) Sports
E) Anime
The association says sustainability, fantasy and mystery, sports, and anime will all shape the toy industry this year, as reported by Digital Commerce 360.
Self-care: What percentage of women are somewhat or very likely to buy themselves a Valentine’s gift this year?
A) 20%
B) 30%
C) 40%
D) 50%
One in 4 women say they are likely to buy themselves a gift, up from 31% last year, per CivicScience.
Same old routine: True or false? Over a quarter of US consumers visit just one store for groceries nearly all the time.
True. Twenty-seven percent say they go to the same one store for groceries nearly all the time, while the majority (65%) have a couple of preferred stores for groceries, depending on what’s on their list, per Advantage Solutions’ 2024 shopper preferences report.
In good taste: Coca-Cola is introducing two new flavors. One is Coca-Cola Spiced, which combines the flavors of raspberry and warm spices, and the other is a flavor called:
A) Puppy Love
B) Happy Tears
C) Big Surprise
D) Calm, Cool, and Collected
The new sugar-free soda “draws inspiration from the simplicity of happy tears—a small, clear droplet filled with optimism and joy that’s created from the smallest acts of kindness,” per Coca-Cola representatives quoted by Delish. So it’s probably salty, we guess.
Put a pin in it: How many safety pins were used to make the dress Miley Cyrus wore to the 66th Grammy Awards this past weekend?
A) 3,000
B) 7,000
C) 10,000
D) 14,000
The dress, created by Christian Louboutin as part of the Maison Margiela Artisanal 2024 collection, required 675 hours of work and 14,000 safety pins.
Choices, choices: What percentage of retail executives expect consumers to value price over loyalty in 2024?
A) 10%
B) 25%
C) 40%
D) 50%
Half of retail execs expect consumers to pick price over loyalty this year, per Deloitte as reported by Chain Store Age.
Big star: Which fashion brand is kicking off a global marketing campaign with a 33-foot holographic projection of supermodel Gisele Bündchen?
A) Victoria’s Secret
B) Versace
C) Marc Jacobs
D) Hugo Boss
The campaign, which the brand says paves the way for new opportunities in outdoor advertising, also features South Korean actor Lee Min-ho, as reported by MediaPost.
Spend it all in one place: What percentage of US consumers plan to use the gift cards they got over the holidays for essentials?
A) 7%
B) 17%
C) 27%
D) 37%
Over a third of consumers plan to use their holiday gift cards for essentials like gas, groceries, or household products, per CivicScience. This is more than those planning to use gift cards for experiences (30%), clothing/apparel/jewelry (29%), and tech and electronics (20%).
Home shopping network: Which EGOT winner (someone who has won an Emmy, Grammy, Oscar, and Tony) has a tiny mall in the basement of their Malibu home?
A) Whoopi Goldberg
B) Viola Davis
C) Barbra Streisand
D) Elton John
Streisand’s basement mall contains a doll shop, gift shop, sweet shop, and an antique shop that houses outfits she has worn over the years, as reported by Business Insider.
Hot or not: Which is the most hated fashion pattern by US consumers?
A) Zebra
B) Cheetah
C) Cow
D) Tiger
Cow is the most hated pattern, with 45% of US consumers saying they dislike or hate it, followed by zebra (43%), cheetah (38%), and tiger (37%), per YouGov. What did those poor animals ever do to you?
True blue: Which of the following countries has the highest percentage of consumers who are very/extremely loyal to brands?
A) Australia
B) Germany
C) France
D) US
E) UK
F) Sweden
Nearly a quarter (23%) of US consumers are very/extremely loyal, per a September 2023 Publicis Sapient survey, a higher percentage than Germany (18%), Australia (18%), France (13%), Sweden (10%), and the UK (8%).
Peer pressure: True or false? Over half of US adults will still make a purchase even if their peers advise them against it.
True. Nearly 54% of consumers say they’ll still buy something even if a peer tells them not to, according to a December 2023 survey from Temu, as reported by Digital Commerce 360.
For the win: Which of the following is the top food/beverage choice for consumers’ Super Bowl celebrations this year?
A) Pizza
B) Chips and dips
C) Alcoholic beverages
D) Fruits and vegetables
Nearly three-quarters (73%) plan to purchase chips and dips for the Super Bowl, followed by pizza (52%), alcoholic beverages (45%), and fruits/vegetables (37%), per 84.51°.
Talking strategy: Which of the following is the No. 1 way that consumer packaged goods executives plan to drive profitable growth in 2024?
A) Raise prices
B) Increase unit volume
C) Shift the mix to more profitable products and pack sizes
Sixty-two percent of executives say they will be focusing on more profitable products and pack sizes in 2024, per Deloitte. Over a third (36%) say they will increase unit volume, while only 2% say they will raise prices.
Upward trend: US consumer technology sales are expected to rise by how much in 2024?
A) 2%
B) 4%
C) 6%
D) 8%
Though sales of consumer electronics will only increase 2% YoY, this is a reversal from 2023’s 10% YoY decrease, per Circana.
Center of attention: Which retailer’s customers are more likely to pay greater attention to video ads: Ikea or Bed Bath & Beyond?
Ikea customers pay more attention to video ads and are also more likely to be influenced by video ads on social media, per CivicScience.
Get your fill: Which antacid is partnering with DraftKings on a Super Bowl campaign inviting audiences to place bets on a variety of food-related questions during the big game?
A) Tums
B) Pepto Bismol
C) Mylanta
D) Pepcid
Tums is using the Super Bowl to connect with younger audiences, per MediaPost.
Keeping it fresh: US online grocery sales reached how much in 2023?
A) $75.2 billion
B) $81.9 billion
C) $95.8 billion
D) $101.5 billon
That’s a 1.2% decrease from 2022, according to the Brick Meets Click/Mercatus Grocery Shopper Survey as reported by Digital Commerce 360. It’s also much less than our forecast of $186.51 billion for grocery retail ecommerce sales in 2023.
Divvy it up: Temu invested over three-quarters of its ad spend on which format in 2023?
A) Digital display
B) Social media
C) Online video
D) TV
E) Native
Seventy-six percent of Temu’s ad spend went to social media last year, per MediaRadar. In addition, Temu spent 13% on digital display ads and less than 5% each on online video, TV, and native formats.
DIY: Which of the following is the top item that consumers prefer to pick out rather than let a shopper do it for them?
A) Frozen foods
B) Dairy
C) Produce
D) Meats/proteins
E) Bakery
Over half (59%) of consumers would rather pick out their own produce, followed by meats/proteins (51%), bakery items (42%), dairy items (40%), and frozen foods (29%), per the 2024 Digital Commerce Index from NCR Voyix.
Eat my shorts: True or false? A third of US consumers spent more on restaurants than new clothes in 2023.
True, according to Popmenu’s 2024 trends report.
Put a bow on it: Global online holiday sales for 2023 grew 3% to reach …
A) $998 billion
B) $1.04 trillion
C) $1.17 trillion
D) $2.00 trillion
Global holiday online sales hit $1.17 trillion during the 2023 season, according to Salesforce as reported by Digital Commerce 360.
The leftovers: Over the last five years, how much money has Starbucks gained from unspent gift card and app balances?
A) $100 million
B) $300 million
C) $600 million
D) $900 million
The coffee chain has claimed $900 million in unspent money, according to the Washington Consumer Protection Coalition, which has filed a complaint asking Washington’s Attorney General to investigate the company.
What a beauty: True or false? Higher-income consumers are the largest consumer group purchasing prestige beauty products.
True, according to Circana. This cohort represents 50% of the shopper base and continues to increase their spending, offsetting pullback from consumers among households earning below $100,000 a year.
Just say no: Which age group is most likely to participate in dry January?
A) 21–24
B) 25–29
C) 30–34
D) 35–54
E) 55+
Three-quarters of 21- to 24-year-olds say they’re somewhat to very likely to participate in Dry January, more than all other age groups, per CivicScience.
Buy buy buy: How many US consumers will be social buyers this year?
A) 93.1 million
B) 100.0 million
C) 110.4 million
D) 118.9 million
US social buyers will exceed 110 million this year, 38.8% of the total population,according to our September 2023 forecast.
Do the Dew: Which Mountain Dew brand will hit store shelves for the first time this year in celebration of the 20th anniversary of its debut?
A) Code Red
B) LiveWire
C) Voltage
D) Baja Blast
Baja Blast, which was previously only available via Taco Bell, will be sold in bottles and cans for the first time in 2024. It will also get its first-ever Super Bowl commercial.
It’s not easy being green: What percentage of US consumers would not buy from a brand that did not have a policy on making its product(s) sustainable?
A) 3%
B) 6%
C) 11%
D) 15%
Only 10.8% of US consumers say they wouldn’t buy from a brand without a sustainability policy, according to a December 2023 poll from YouGov, up from 10% in December 2020.
Super duper: True or false? Visits to department stores were higher on December 23 (Super Saturday) than on Black Friday.
False, per Placer.ai. However, it got pretty close. Visits to department stores were just 6.6% lower than they were on the day after Thanksgiving.
Something to look at: On average, how many fewer displays are in US grocery stores in 2023 versus 2018?
A) 2
B) 5
C) 10
D) 12
In 2023, there were 10 fewer displays per grocery store since 2018 and three fewer per store versus 2022, according to Circana.
No give-backs: This holiday season, online returns in the US could total as much as …
A) $74.6 billion
B) $82.1 billion
C) $90.8 billion
D) $100.0 billion
Returns could cost retailers north of $82 billion this holiday season, according to real estate firm CBRE and return tech provider Optoro, as reported by Chain Store Age.
Don’t cry: Which plant-based dairy alternative is Dunkin’ eliminating from its menus less than three years after adding it?
A) Oat milk
B) Soy milk
C) Coconut milk
D) Almond milk
Coconut milk is getting the ax, but the coffee chain will still serve both oat and almond milk, according to CNN.
Fancy food: Los Angeles-based grocer Erewhon recently partnered with which fashion brand on a new line of merchandise?
A) Burberry
B) Balenciaga
C) Balmain
D) Bulgari
In addition to clothing items and accessories, the Erewhon-Balenciaga collaboration also included a limited-edition juice made with apple, lemon, ginger, cinnamon, organic maple, and detoxifying charcoal, according to Progressive Grocer.
Let’s get together: What percentage of grocery executives say that improving the integration of their brick-and-mortar operations and digital systems is their top priority for 2024?
A) 63%
B) 73%
C) 83%
D) 93%
More than four out of five grocery executives say better integrating physical and digital operations is their top priority, according to Grocery Doppio as reported by Supermarket News.
Eat, drink, and be merry: Which of the following had the biggest increase in sales of all individually ordered items on Grubhub’s platform in 2023?
A) Iced coffee
B) French fries
C) Diet Coke
D) Pickles
Orders of pickles nearly doubled in 2023 to more than 6.9 million orders, per Grubhub as reported by Business Insider.
Fun and games: True or false? Disney is the top toy brand that US consumers have purchased or plan to purchase this holiday season.
False. Lego is actually the No. 1 toy brand this holiday season, with 38% of US consumers purchasing or planning to purchase Lego toys, per CivicScience. Disney is second (21%), followed by Mattel (19%), Fisher-Price (20%), and Hasbro (13%).
Fire sale: Approximately how many stores has Macy’s closed since 2015?
A) 100
B) 200
C) 300
D) 400
Macy’s has closed nearly 300 stores since 2015, a third of its total locations, per CNN. The department store has become a target for takeover: Earlier this week, an investor group made a $5.8 billion offer to buy it.
Take a sip: Which salty snack brand has created a new alcohol based on one of its flavors?
A) Doritos
B) SunChips
C) Pringles
D) Takis
Doritos is partnering with Danish custom spirit-maker Empirical to offer a limited-edition bottle of nacho-cheese flavored booze, per CNN.
Let’s get personal: What percentage of US consumers say they would be interested in trying hyper-personalized beauty products and would be willing to pay more for them?
A) 8%
B) 18%
C) 28%
D) 38%
Over a quarter of US consumers say they’ll pay more for hyper-personalized beauty products, like those developed through biometric data, per Mintel.
Waiting till last minute: What percentage of US consumers plan to do all of their holiday shopping in December?
A) 6%
B) 16%
C) 26%
D) 36%
The largest percentage of consumers (42%) plan to do some shopping in December, but 33% say they plan to do most of it and 16% plan to do all of it in the last month of the year, per Shopify-Gallup Holiday Shopper Pulse data.
Happy new year: Which of the following product categories will see the biggest retail ecommerce sales growth in 2024?
A) Food and beverage
B) Auto and parts
C) Health and personal care
D) Toy and hobby
Health and personal care retail ecommerce sales will grow 17.5% in 2024 to reach $153.86 billion, per our forecast.
Pick and click: True or false? US online grocery sales saw a YoY increase in Q3.
False. In fact, online grocery sales dipped 13.5% YoY in Q3, per Brick Meets Click as reported by Chain Store Age.
Your choice: If both a self-checkout kiosk and a cashier are available at a store, which do over 50% of adults say they would choose?
A) Self-checkout
B) A cashier
Fifty-six percent of US adults say they prefer to check out with cashiers, compared with 34% who prefer self-checkout and 10% who have no preference, per CivicScience.
Due diligence: What is the top way consumers determine if a company is socially responsible?
A) Through the news
B) By reading the packaging for a product
C) Through personal research
D) Through advertising (TV, billboards, newspapers, internet, etc.)
Reading product packaging is the No. 1 way that consumers determine if a company is socially responsible, per marketing agency Good Must Grow. Personal research was a close second.
Cornering the market: What percentage of The Kroger Co. shoppers say they don’t use grocery delivery services because they enjoy shopping for groceries in a store?
A) 4%
B) 14%
C) 24%
D) 34%
Nearly a quarter of Kroger shoppers say they don’t use grocery delivery services because they like shopping in-store, per CivicScience.
Current events: If a brand allowed customers to use their loyalty points for live event ticket purchases, they would be more likely to …
A) Recommend that brand to others
B) Use that brand instead of a competitor
C) Spend more money with that brand
D) Think more highly of that brand
E) All of the above
If they could use loyalty points for live event ticket purchases, 64% of US consumers would recommend the brand to others, 63% would prioritize it over competitors, 62% would spend more, and 61% would think more highly of that brand, per research from The Harris Poll on behalf of TFL.
First Published on Apr 10, 2023