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To promote his new album, “SABLE, fABLE,” musician Bon Iver has a slew of new brand collaborations. Which of the following is not one of them?
A) SABLE Black Sesame Hojicha Latte
B) SABLE, fABLE Smoked Salmon Duo
C) The SABLE fABLE Retreat
D) SABLE, fABLE notebooks
Bon Iver is teaming up with small brands on everything from coffee to canned salmon, but not on any kind of retreat … as of yet.
One in 5 marketers plan to completely cut investments in what platform in 2025, according to Hubspot’s Global Social Media Trends Report?
A) X B) BeReal C) Facebook D) Threads
While they’re deprioritizing Facebook, 34% of B2C marketers plan to increase their investments in TikTok, and 31% in Instagram, according to the report.
Which of the following series did not make March's list of the 10 most watched streaming shows, according to Nielsen data?
A) “Reacher” B) “The Studio” C) “Love is Blind” D) “Family Guy”
Prime Video’s “Reacher” topped the list with 6.6 billion views last month, and the top 10 included shows across seven different streaming services, according to Nielsen.
Which kids brand just launched its first creative campaign, which honors parents and caregivers?
A) CoComelon B) Paw Patrol C) Roblox D) Bluey
The CoComelon Can Help campaign highlights how parents can use the YouTube channel to encourage their kids to complete daunting tasks like brushing their teeth, taking a bath, and going to bed on time.
Who narrates Gatorade’s latest campaign, ‘Lose More. Win More,’ which features athletes including Caitlin Clark and A’ja Wilson?
A) Katy Perry B) Kendrick Lamar C) Ariana Grande D) Walton Goggins
Lamar, whose song “Peakaboo” is also soundtracked in the commercial, is the first musician to appear in a Gatorade campaign.
Which country watches more cable TV?
A) United States B) Poland
In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%.
Which generation are the most frequent users of voice assistants?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Over a third (34%) of millennials use a voice assistant every week, making them the most frequent users of the tech, according to GWI.
Which of the following was ranked teens’ favorite influencer in Piper Sandler’s spring 2025 “Taking Stock With Teens” survey?
A) Alix Earle B) MrBeast C) LeBron James D) Kai Cenat
Lebron James took the top spot, followed by Alix Earle, MrBeast, Kai Centa, and CoryxKenshin. Lebron was also ranked teens’ top favorite celebrity. April 15, 2025
Google has developed a large language model to help scientists better understand …
A) Chimpanzees B) Dogs C) Dolphins D) Birds
Google’s DolphinGemma is a foundational AI model trained to learn the structure of dolphin vocalizations and generate novel dolphin-like sound sequences.
Which of the following is the most popular definition of ROI among advertisers?
A) Sales directly resulting from the ad campaign B) Improved brand awareness and recall C) Increase in website traffic and engagement D) A combination of factors
Nearly a quarter (23%) of US advertisers define ROI as sales directly resulting from an ad campaign, according to December 2024 data from Advertiser Perceptions. Some 15% define it as improved brand awareness and recall and another 15% define it as an increase in website traffic and engagement, while 17% define it as some combination of factors including the above.
Social media app BeReal is back in the news after doing what?
A) Hitting 100M users B) Launching ads C) Going public D) Acquiring TikTok
BeReal is finally rolling out ads in the US. The platform has about 40 million users worldwide, according to TechCrunch.
While many tariffs have been paused, their future remains up in the air. If heavy tariffs are enacted, US social media ad spend will decline by how much versus our existing forecast?
A) 1% B) 5% C) 8% D) 10%
With heavy tariffs, US social media ad spend could decline by up to $10 billion, or 10%, versus our existing forecast. Read more in our Impact of Tariffs on US Businesses report.
True or false? More than half of Gen Zers use generative AI weekly.
False. Some 47% use generative AI weekly, with many anxious about use of the technology, according to the Walton Family Foundation and Gallup.
Gen Zers are gravitating toward which nostalgic corner of the internet?
A) MySpace B) LiveJournal C) Tumblr D) StumbleUpon
Gen Zers are looking to Tumblr, Business Insider reported.
Which of the following companies has not reportedly made a move to potentially purchase TikTok’s US business?
A) Amazon B) AppLovin C) Blackstone D) ExxonMobil
The ExxonMobil-TikTok conglomerate is unlikely to exist, but a buy from Amazon, AppLovin, or Blackstone could be in the cards.
Verizon is poking fun at which celebrity’s dating history in its new campaign?
A) Justin Bieber B) Pete Davidson C) John Mayer D) Leonardo DiCaprio
While Verizon says that Pete Davidson can never commit to a long-term relationship, the brand claims he can commit to its three-year price lock guarantee program in its new spot.
Which of the following celebrities is not featured in haircare brand Olaplex’s latest marketing campaign?
A) Sabrina Carpenter B) Sydney McLaughlin-Levrone C) Jenna Lyons D) Nicola Coughlan
The shampoo and conditioner brand’s “Designed to Defy” campaign is focused on the importance of “a healthy foundation” in styling hair, according to a press release.
Some 79% of Gen Z said adding which of the following features to streaming services would increase their CTV consumption, according to a Toluna survey?
A) Short-form content B) Shoppable ads C) Direct messaging D) AI-generated content recommendations
79% of US Gen Z consumers would increase their weekly usage of a streaming service app if it offered free, short-form content, according to the study.
Which of the following is not a flavor in Olipop’s fake product line, which the brand released in partnership with Hidden Valley for April Fool’s Day?
A) Hot Honey Ranch B) Jalapeňo Ranch C) Green Goddess Ranch D) Ranch
The prebiotic soda brand sent creators its “Ranch Lovers Pack” to generate buzz on social media, which are regular Olipop cans wrapped in Hidden Valley Ranch branding.
Which brand is rewarding consumers who have obstructed views at baseball games?
A) Rawlings B) Cracker Jack C) Nathan’s Famous D) Coors Light
The beer brand is inviting baseball fans with subpar seats to visit ObstructedViews.com, take a picture of their view, and receive a Venmo payment for their drink.
What is the biggest challenge social media marketers worldwide anticipate facing in 2025?
A) Keeping up with trends B) Creating engaging content C) Measuring ROI
Some 22% of social media marketers anticipate struggling to keep up with trends this year, according to HubSpot’s 2025 Global Social Media Trends report. However, nearly as many (21%) anticipate challenges with measuring ROI and 20% anticipate struggling to create engaging content.
What percentage of consumers say the content available on streaming on-demand video (SVOD) services isn’t worth the cost they pay?
A) 21% B) 31% C) 41% D) 51%
More than 4 in 10 US consumers say the content on SVOD services isn’t worth the cost, up five percentage points YoY, according to recent data from Deloitte. In addition, 47% believe they pay too much for the streaming services they use.
Which platform scored the largest share of TV viewing for the first time in February?
A) Disney B) Fox C) YouTube D) Netflix
YouTube grew its share of total TV viewing to an 11.6% share in February, up from 10.8% in January according to the Nielsen Media Distributor Gauge, as reported by Media Post. Disney came in second with 10%, (down from 12% in January) followed by Fox (8.3%), and Netflix (8.2%).
Minecraft is partnering with which fast-food restaurant to promote “A Minecraft Movie,” coming to theaters on April 4?
A) Burger King B) McDonald’s C) Taco Bell D) Wendy’s
Starting April 1, McDonald’s customers can order A Minecraft Movie Meal—which features a choice of a Big Mac or 10-pc. Chicken McNuggets plus medium fries and a drink, and a limited-edition collectible—or a Minecraft Movie Happy Meal featuring one of 12, film-inspired figurines or Block World toys.
What percentage of gamers say their purchasing decisions are at least somewhat influenced by advertising seen in video games or by video game-related brand promotions?
A) 9% B) 19% C) 29% D) 39%
Over a third (39%) of gamers say their purchase decisions are somewhat influenced by video game ads or brand promotions, according to data from CivicScience.
True or false? Apple is losing over $1 billion per year on Apple TV+.
True, according to a report from The Information. The “Severance” streaming service still doesn’t have ads, which could help contribute to that lost revenue.
Which department store is jumping into scripted TV with a series about its history?
A) Macy’s B) Bloomingdales C) Nordstrom D) Kohl’s
Macy’s is creating a scripted series about “When Women Ran Fifth Avenue."
Liquid Death is partnering with Kylie Kelce to reach what demographic?
A) Football wives B) Midwesterners C) Swifties D) Pregnant people
The media personality and former NFL wife is featured in a “Kegs for pregs” campaign.
True or false? Shorter TikTok videos get more views than long ones.
False. Videos longer than a minute tend to get more views and watch time, according to Buffer.
Which iconic ‘80s movie was the first film Netflix ever sent out on DVD?
A) “Beetlejuice” B) “E.T.” C) “St. Elmo’s Fire” D) “Do The Right Thing”
“Beetlejuice” was the first movie shipped to a renter from Netflix, sent in March 1998.
How many times per day do people worldwide search Google?
A) 14 million B) 14 billion C) 14 trillion
People make searches on Google approximately 14 billion times per day. Don’t believe us? Google it.
Which brand just celebrated National Frozen Food Day with an infomercial-style campaign that raises awareness for the forgotten items buried in the freezer?
A) Steak-umm B) Totino’s C) Jimmy Dean D) DiGiorno
Steak-umm’s spot features its limited-edition “Freezer Flag,” which is designed to help consumers keep track of their frozen food with an LED light and built-in speaker.
Clorox just partnered with neurotechnology firm Emotiv to measure how consumers feel when doing which of the following chores?
A) Mopping the floor B) Cleaning the toilet C) Scrubbing the shower D) Disinfecting the fridge
In its “Clean Feels Good” campaign, the brand measures conventionally joyful activities against cleaning tasks. Among the results was that 43% of study participants felt better cleaning the toilet than listening to their favorite song.
Which popular online slang term does Priceline riff on in its new ad campaign?
A) Brain rot B) Bedrotting C) Doomscrolling D) Yeet
The travel company tells internet users to stop “dreamscrolling” in its new campaign, which calls out the tendency for consumers to browse travel content without actually booking a trip. The creative is based on a 2024 survey by Priceline that found over half of millennial and Gen Z consumers dream about vacation plans every week, but are held back by price and logistics, according to a press release.
Which toy brand recreates celebrity red carpet looks and viral TV scenes on social media?
A) Bratz B) Barbie C) Monster High D) American Girl
Bratz is focused on social-first content that revolves around pop culture. A recent Instagram post from Bratz features a recreation of artists Chappell Roan, Doechii, and Lady Gaga’s Grammy red carpet looks, and the 25-year-old doll brand has also paid homage to iconic films like The Challengers.
What percentage of companies consider their AI maturity to be very advanced?
A) 10% B) 15% C) 20% D) 25%
Only 10% of companies say their AI usage maturity is very advanced, according to Jasper’s The State of AI in Marketing 2025 report. Some 16% say their usage is in the beginning stages, 28% say they’re ramping up AI usage, 28% say they’re intermediate, and 17% say their AI usage is advanced.
Which beverage giant just renewed its deal to have exclusive marketing rights at properties including Madison Square Garden and Radio City Music Hall?
A) The Coca-Cola Co. B) PepsiCo
Pepsi has recently renewed its partnership with MSG Companies, which expands on the initial deal between the two companies in 2018, according to MediaPost.
How many viewers watch “Jeopardy” and “Wheel of Fortune” every night?
A) 4 million B) 5 million C) 6 million D) 7 million
“Jeopardy” and “Wheel of Fortune” each garner about 7 million viewers a night, according to Nielsen data. Recently, Sony Pictures Entertainment began soliciting bids from companies interested in streaming new episodes of both shows, as reported by The New York Times.
What is Academy Award-winner Kieran Culkin’s go-to breakfast order at McDonald’s, according to a recent ad?
A) A large black coffee and an Egg Mcmuffin B) A small orange juice and a hash brown C) A small Coca-Cola D) A small strawberry banana smoothie
Culkin keeps it simple with a small Coke, according to a McDonald’s campaign that debuted the morning after the Academy Awards, as reported by Food & Wine.
What type of brand content are social users most likely to interact with on YouTube?
A) Educational product information B) Sponsored influencer content C) Contests and giveaways D) Entertaining content
Social users want entertaining content above all else, according to data from Sprout Social. Educational product information comes in second, followed by sponsored influencer content and contests and giveaways.
Microsoft is shutting down what property in 2025?
A) LinkedIn B) GitHub C) Skype D) PowerPoint
Skype will see its last day on May 5, 2025.
Which brand just debuted its national TV spot on Roblox?
A) Sephora B) McDonald’s C) Walmart D) Chipotle
Chipotle’s 60-second spot is focused on its sustainability efforts, and the brand is awarding the first 50,000 users to view the ad with a free entree.
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What is the name of the Beyoncé song that inspired her latest brand partnership?
A) CARHARTT CARTER B) LEVII’S JEANS C) LEEE’S BLUE JEANS D) GUCCII BANDANA
In Beyoncé's latest ad with Levi’s, she plays pool in a bedazzled denim jumpsuit to promote her “Live in Levii’s” collection. The brand established a relationship with the artist following her “Cowboy Carter” album release in March 2024.
What brand is leading a live “Ask me Anything” forum on Reddit to start a conversation about its latest product?
A) Subaru B) Honda C) Duolingo D) Liquid Death
In addition to a traditional spot and short-form content for social media to promote the 2026 Honda Passport, Honda’s “Dream up Everything" campaign includes a live Reddit Q&A with product planner Jody Suzuki.
What percent of zillennials (born between 1991 and 1999) use voice technology for daily tasks?
A) 36% B) 72% C) 14% D) 68%
68% of zillennials report regularly using voice technology “for identification and information,” 18% more likely than the overall population, according to the study. Search is the leading use case across all generations, and advertisers are adapting their strategies to embrace more conversational queries.
What brand just launched a social content series inspired by telenovelas?
A) e.l.f Cosmetics B) Uber Eats C) Ulta Beauty D) Olipop
Created for e.l.f’s Mexico-based consumers, "Descubre e.l.f.ecto" features storylines like a distressed woman who has yet to discover affordable and long lasting makeup. The campaign follows the brand’s entry into Sephora Mexico in October 2024.
Which spirits brand just launched its ad campaign “Perfectly Unreasonable,” which follows a man transporting a block of ice and then using it for a cold drink?
A) Smirnoff B) Maker’s Mark C) Grey Goose D) Jack Daniel’s
The spot celebrates unconventional decisions in the name of quality, which aligns with Maker’s Mark’s “uncompromising commitment to excellent bourbon,” Chloe Lloyd-Jones, vice president of global brand marketing, wrote in a statement.
A recent survey found that only 8% of Gen Z would trust AI to do which of the following?
A) File their taxes B) Book their travel C) Write their cover letters D) Make a restaurant reservation
While Gen Z would use AI for travel inspiration and research, only 8% would let AI book their entire trip, according to Contiki’s annual “Voice of a Generation” survey. 77% admitted they hadn’t used AI for any part of their travel planning.
The Coca-Cola Company has entered the prebiotic soda market with the launch of what product?
A) Happy Fizz B) Bubble Gut C) Dr. Pop D) Simply Pop
The Coca-Cola Company is competing with startups Olipop and Poppi with the launch of Simply Pop, which is a nod to the beverage conglomerate’s Simply juice brand. Becca Kerr, CEO of Coke’s North American nutrition unit, told CNBC that the launch comes from strong demand from millennials, Gen Z, and multicultural consumers for prebiotic sodas.
In Q4, the number of hours viewers spent with the Roku Channel increased how much YoY?
A) 42% B) 62% C) 82% D) 102%
Streaming hours on the Roku Channel grew 82% YoY, according Roku earnings as reported by Variety. It was the first quarter the company reported revenues of more than a billion dollars.
YouTube citations in Google AI overviews have grown how much since January 1?
A) 5% B) 15% C) 20% D) 25%
YouTube has been cited as a source in Google AI overviews 25.1% more since January 1, according to data from BrightEdge reported by Search Engine Land.
Stonyfield Organic’s latest Valentine's Day campaign is offering consumers a chance to win $1,000 if they …
A) Change their name to Stonyfield B) Block their ex on social media C) Wear a full tuxedo to the gym
Stonyfield wants consumers to block their toxic exes and then register for a chance to win the money.
"At Stonyfield, we are obsessively organic and passionate about removing toxins from our consumers' lives. But toxins don't just lurk in pesticides; they can be apparent in relationships, too," said Chris Malnar, vice president of marketing, Stonyfield Organic, in a press release.
Which is the most popular podcast category among US consumers 45 and older?
A) True crime/investigative journalism B) News/politics C) Sports D) Interview/conversational
Some 20% of consumers over 45-year-old listen to podcasts about news/politics, 14% listen to interview/conversational podcasts, 12% listen to true crime/investigative journalism podcasts, and 12% listen to sports podcasts, according to data from CivicScience. However, 60% say they don’t listen to podcasts at all.
True or false? Total Super Bowl ad revenues on Fox surpassed $600 million.
False, but it came very close, at $597.2 million, per reporting by MediaPost on an EDO Ad EnGage study. Streaming platforms spent the most, at $40.8 million.
True or false? Threads is driving more engagement than X?
True, at least that’s what new data from Buffer suggests. Threads drives 73.6% more engagement than X, the research shows.
Pringles’ Super Bowl ad features which moustached star?
A) Nick Offerman B) Pedro Pascal C) Steve Harvey D) Mario
Nick Offerman’s stache has a feature, along with those of NBA star James Harden and Kansas City Chiefs head coach Andy Reid.
What brand is featuring country star Shaboozey singing “What a Wonderful World” in its Super Bowl ad?
A) Nerds B) Doritos C) Pringles D) Uber Eats
It’s a wonderful world for Nerds, or at least it will be this Sunday when the ad plays.
In their latest campaign, Heinz teamed up with which on-theme music icon?
A) Salt-N-Pepa B) Spice Girls C) Mustard D) Frank Ocean
Hip-hop producer Mustard is living up to his name in the new Heinz campaign.
Last night, the Grammy Awards paid tribute to Los Angeles by featuring ads for what?
A) Local businesses impacted by wildfires B) The LAFD C) Climate change awareness D) Fire safety practices
The Grammys featured ads for local businesses like Orla Floral Studio and Two Dragons Martial Arts as they raised awareness and money for Angelinos impacted by the recent fires.
Which brand category is largely sitting out of the Super Bowl this year?
A) Automotive B) Wine, beer, and spirits C) Financial services D) Travel
The category’s share of Super Bowl spots has dropped from 35% to 8% in 10 years, Adweek reports. The four players from last year, BMW, Toyota, Volkswagen, and Kia, have all opted out, while only Jeep and Ram have announced plans to run an ad.
Which brand is debuting its first Super Bowl commercial this year?
A) Athletic Brewing Company B) Angel Soft C) Swiffer D) Nuuly
Angel Soft hopes consumers will skip its 30-second spot, which it designed as a bathroom break before the halftime show. The toilet paper brand’s animated mascot Angel will tell viewers that it's OK to run to the bathroom, and the spot will also feature a countdown clock to help them time their return.
Which snack brand just released a cartoonish font created by designers using their nondominant hand?
A) Doritos B) SunChips C) PopCorners D) Cheetos
Cheetos released its “Other Hand Font” in solidarity with the 99% of consumers who, according to the brand, eat its product with their dominant hand. Cheetos is encouraging consumers to download the font and share their custom designs on social media for a chance to win a limited-edition bag inspired by the design.
Which celebrity will NOT appear in an Uber Eats Super Bowl commercial?
A) Charli XCX B) Sabrina Carpenter C) Matthew McConaughey D) Martha Stewart
Uber Eats released Super Bowl teasers “This & Yap” and “We Listen & We Don’t Judge” on Monday, which feature intergenerational brats Charli XCX and Martha Stewart bonding over internet trends. In its third teaser, Matthew McConaughey rehearses his imitation of former Chicago Bears coach Mike Ditka in the mirror.
Kind’s new campaign is embracing Gen Z’s “bed rotting” trend. What is bed rotting?
A) Not changing your sheets B) Spending many hours in bed for self care C) Eating in bed D) Sleeping outside
Bed rotting is defined as “the practice of spending many hours in bed during the day, often with snacks or an electronic device, as a voluntary retreat from activity or stress,” according to Dictionary.com. Kind’s new campaign shows us how it’s done.
True or false? This year Netflix will cross $2.0 billion in US ad revenues.
True. Netflix’s US ad revenues will reach $2.07 billion this year, up 43.0% from 2024, per our November 2024 forecast.
FanDuel’s Super Bowl campaign teaser features which iconic brothers?
A) Travis and Jason Kelce B) Peyton and Eli Manning C) J.J. and T.J. Watt
The Manning brothers will face off in FanDuel’s “Kick of Destiny 3” Super Bowl ad.
What streaming service took the top spot in all TV viewing for December 2024?
A) YouTube B) Netflix C) Prime Video D) Tubi
YouTube was the top streaming service, accounting for 11.1% of all TV use, according to Nielsen data.
President Trump’s inauguration yesterday drew some of the biggest names in tech. Which of the following people was not at the Trump inauguration?
A) Jeff Bezos B) Sam Altman C) Mark Zuckerberg D) Satya Nadella
Microsoft CEO Satya Nadella was not at the event, though he did post a congratulatory message on X. Bezos, Altman, and Zuckerberg all attended, along with Tim Cook, Sundar Pichai, and Elon Musk.
TikTok could go dark in the US this weekend. About what percentage of TikTok/Douyin’s worldwide ad revenues come from the US?
A) Less than 10% B) 25% C) 50% D) 75%
TikTok’s US ad business will make up 25.7% of TikTok/Douyin’s worldwide ad revenues this year, per our forecast—assuming a ban does not take effect this Sunday.
True or false? Duolingo has seen a spike of over 200% in US users learning Mandarin since this time last year. Chinese TikTok alternative RedNote is also seeing a boost in downloads.
True, Mandarin learning on Duolingo is up 216%. “oh so NOW you’re learning mandarin,” Duolingo posted.
Walmart’s new brand refresh features what?
A) Style change back to “Wal-Mart” B) A new slogan C) More emphasis on its “spark” logo D) A new font
Walmart has put more emphasis on its logo and a new typography. The differences are subtle, but powerful.
A TikTok ban could begin as soon as this weekend. What percentage of people in the US currently use TikTok?
A) 10% B) 33% C) 50% D) 66%
In 2024, 32.9% of the US population was on TikTok, per our May 2024 forecast. That figure will rise to 34.3% this year—if the platform isn’t banned.
In a marketing stunt Mug Root Beer is selling custom DNA kits to test for what?
A) Bubbly personalities B) People’s roots C) Who’s got that dawg in them
The test for who’s “got that dawg” in them is inspired by Mug’s mascot. Woof.
Zumba is bringing back which early 2010s artist for its latest ad?
A) LMFAO B) Gotye C) Neon Trees B) Swedish House Mafia
Technically Zumba is bringing back only half of LMFAO, specifically Redfoo. If none of those words make sense to you, here’s a little throwback.
A TikTok ban feels closer than ever. What is the No. 1 kind of content adult TikTok users consume on the platform?
A) Dance videos B) News and world events C) Comedy and entertainment D) Life hacks
Some 69% of adult TikTok users consume comedy and entertainment, per Numerator. The top category is followed by recipes and cooking (53%) and life hacks (46%).
Which of the following is not a real product unveiled at CES 2025?
A) Cat tree that purifies air B) Phone charger that only takes a few seconds C) Solar-powered cloak D) Pizza oven that rotates with the tides
The cat tree air purifier, rapid phone charging toaster device, and solar-powered cloak were all revealed at CES. Unclear what the tide-synced pizza oven would do, but we’re willing to find out.
True or false? Even the most devoted consumers don’t want to receive text messages from brands they love.
False, 4 out of 5 consumers want to receive text messages from brands they love at least once a week, according to Vibes.
To capitalize on New Year’s resolutions, Chipotle is expanding its partnership with what brand?
A) Strava B) TurboTax C) CeraVe D) Athletic Brewing
Chipotle is leaning into its Strava partnership, motivating consumers with “Goals, Gym, Guac” text message.
The film where Mickey Mouse said his first words entered the public domain on January 1. What were his first words?
A) “Oh, boy” B) “Hot dogs” C) “Aw, phooey” D) “What’s up doc”
Mickey’s first words were “hot dogs.” We couldn’t agree more.
Welcome to 2025! True or false? Worldwide digital ad spend will grow by more this year than it did in 2024.
False, but worldwide digital ad spend will still grow by a healthy 12.7% this year. It grew by 14.7% YoY in 2024, per our November 2024 forecast.
What is the top gift category of the 2024 holiday season?
A) Clothing/accessories B) Gift cards C) Toys D) Books
Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation.
In which area will digital ad spend grow the fastest next year?
A) North America B) Western Europe C) Middle East and Africa D) Latin America
Digital ad spend will grow by 33.1% in the Middle East and Africa next year, faster than any other geographic area. Digital spend will remain somewhat limited in the area, at $39.41 billion compared with North America’s $361.48 billion, per our November forecast.
True or false? Most US consumers prefer brands that cater to a specific niche, rather than ones that try to appeal to everyone.
False, 46% of consumers want brands that cater to a specific niche, per data from Confidant and Vytal reported by Axios. But among Gen Z, this figure is higher, with 53% looking for brands that cater to a specific niche.
True or false? Google’s share of worldwide search traffic has dipped below 90%.
False. Despite the rise of AI chatbots like ChatGPT and Perplexity, Google accounted for 92.4% of search referral traffic worldwide from August to November 2024, per BrightEdge.
Which one of these brands did not create an Advent calendar in 2024?
A) Burger King B) Barbie C) Burt’s Bees D) Ben & Jerry’s
We’d like a Chunky Monkey and Americone Dream advent calendar next year, please.
Duolingo’s “learn Korean or else” ad campaign was created in partnership with what other Korean cultural phenomenon?
A) Squid Game B) BTS C) Etude House D) BLACKPINK
The campaign features Duo the Owl in a Squid Game inspired costume.
True or false? TikTok was the most downloaded app worldwide in November.
False. Instagram had the most downloads, at 53 million. But TikTok was No. 2, with 45 million downloads, according to appfigures.
True or false? YouTube viewers watched over 400 million hours of podcasts monthly on TVs this year.
True, YouTube viewers tuned in on TV to watch the historically audio-based format.
What was the most-Googled song in the US in 2024?
A) Not Like Us B) Fast Car C) Apple D) TEXAS HOLD ‘EM
Kendrick Lamar’s “Not Like Us” was the most-Googled song last year. “Fast Car” by Tracy Chapman and Luke Combs made the top five. Charli XCX’s “Apple” and Beyoncé’s “TEXAS HOLD ‘EM’” didn’t break the most-Googled list.
Which of the following was not one of the top 5 most popular internet services in 2024?
A) Google B) TikTok C) YouTube D) Amazon Web Services
Google had more traffic than any other internet service in 2024, according to Cloudfare. YouTube did not crack the top five, but it ranked high at No. 8.
Cheez-It is allowing fans to fulfill their “Fantaseez” at the Citrus Bowl this year. Which of the following is one of the potential “Fantaseez?”
A) Two-minute timeout wedding B) Warm-up quarterback C) Pour Cheez-Its on the winning coach D) Chase a cheesewheel across the field
Cheez-It is offering a two-minute timeout wedding as one of its potential “Fantaseez.” The other choices could be reality as well, since the snack brand is letting fans submit their own “Fantaseez.”
What is the Association of National Advertisers’ (ANA) 2024 marketing word of the year?
A) AI B) Measurement C) Personalization D) Demure
AI is the ANA’s 2024 word of the year. If that feels like deja vu, it’s because AI was also the ANA’s 2023 word of the year.
Wrap it up: Which one of the following artists was not a top artist of a member of our newsletter team this year?
A) Taylor Swift B) Radiohead C) Beyoncé D) Bad Bunny
Bad Bunny didn’t make No. 1 for any of our newsletter writers, but not for lack of love.
Lyft’s new feature helps users find what?
A) Subway entrances B) Celebrity homes C) Constellations D) Restrooms
Lyft introduced a restroom finder to help people go on the go.
Where are customers most likely to discover new brands and products?
A) Physical stores B) Social media C) Multibrand retailer websites
Nearly half (47.6%) of customers say they are most likely to discover new brands in physical stores, according to our “US Consumer Path to Purchase” survey from June 2024.
Which of the following is Oxford’s 2024 Word of the Year?
A) Dynamic pricing B) Demure C) Rizz D) Brain rot
Dynamic pricing and demure were both in the running, and rizz took Word of the Year in 2023. But this year the title went to brain rot, which first appeared in Henry David Thoreau’s “Walden” in 1854.
First Published on Dec 4, 2024