The big answers: EMARKETER Daily quiz

Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter. From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.

March 4, 2025

What is Academy Award-winner Kieran Culkin’s go-to breakfast order at McDonald’s, according to a recent ad?

A) A large black coffee and an Egg Mcmuffin B) A small orange juice and a hash brown C) A small Coca-Cola D) A small strawberry banana smoothie

Culkin keeps it simple with a small Coke, according to a McDonald’s campaign that debuted the morning after the Academy Awards, as reported by Food & Wine.

March 3, 2025

What type of brand content are social users most likely to interact with on YouTube?

A) Educational product information B) Sponsored influencer content C) Contests and giveaways D) Entertaining content

Social users want entertaining content above all else, according to data from Sprout Social. Educational product information comes in second, followed by sponsored influencer content and contests and giveaways.

February 28, 2025

Microsoft is shutting down what property in 2025?

A) LinkedIn B) GitHub C) Skype D) PowerPoint

Skype will see its last day on May 5, 2025.

February 27, 2025

Which brand just debuted its national TV spot on Roblox?

A) Sephora B) McDonald’s C) Walmart D) Chipotle

Chipotle’s 60-second spot is focused on its sustainability efforts, and the brand is awarding the first 50,000 users to view the ad with a free entree.

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February 26, 2025

What is the name of the Beyoncé song that inspired her latest brand partnership?

A) CARHARTT CARTER B) LEVII’S JEANS C) LEEE’S BLUE JEANS D) GUCCII BANDANA

In Beyoncé's latest ad with Levi’s, she plays pool in a bedazzled denim jumpsuit to promote her “Live in Levii’s” collection. The brand established a relationship with the artist following her “Cowboy Carter” album release in March 2024.

February 25, 2025

What brand is leading a live “Ask me Anything” forum on Reddit to start a conversation about its latest product?

A) Subaru B) Honda C) Duolingo D) Liquid Death

In addition to a traditional spot and short-form content for social media to promote the 2026 Honda Passport, Honda’s “Dream up Everything" campaign includes a live Reddit Q&A with product planner Jody Suzuki.

February 24, 2025

What percent of zillennials (born between 1991 and 1999) use voice technology for daily tasks?

A) 36% B) 72% C) 14% D) 68%

68% of zillennials report regularly using voice technology “for identification and information,” 18% more likely than the overall population, according to the study. Search is the leading use case across all generations, and advertisers are adapting their strategies to embrace more conversational queries.

February 21, 2025

What brand just launched a social content series inspired by telenovelas?

A) e.l.f Cosmetics B) Uber Eats C) Ulta Beauty D) Olipop

Created for e.l.f’s Mexico-based consumers, "Descubre e.l.f.ecto" features storylines like a distressed woman who has yet to discover affordable and long lasting makeup. The campaign follows the brand’s entry into Sephora Mexico in October 2024.

February 20, 2025

Which spirits brand just launched its ad campaign “Perfectly Unreasonable,” which follows a man transporting a block of ice and then using it for a cold drink?

A) Smirnoff B) Maker’s Mark C) Grey Goose D) Jack Daniel’s

The spot celebrates unconventional decisions in the name of quality, which aligns with Maker’s Mark’s “uncompromising commitment to excellent bourbon,” Chloe Lloyd-Jones, vice president of global brand marketing, wrote in a statement.

February 19, 2025

A recent survey found that only 8% of Gen Z would trust AI to do which of the following?

A) File their taxes B) Book their travel C) Write their cover letters D) Make a restaurant reservation

While Gen Z would use AI for travel inspiration and research, only 8% would let AI book their entire trip, according to Contiki’s annual “Voice of a Generation” survey. 77% admitted they hadn’t used AI for any part of their travel planning.

February 18, 2025

The Coca-Cola Company has entered the prebiotic soda market with the launch of what product?

A) Happy Fizz B) Bubble Gut C) Dr. Pop D) Simply Pop

The Coca-Cola Company is competing with startups Olipop and Poppi with the launch of Simply Pop, which is a nod to the beverage conglomerate’s Simply juice brand. Becca Kerr, CEO of Coke’s North American nutrition unit, told CNBC that the launch comes from strong demand from millennials, Gen Z, and multicultural consumers for prebiotic sodas.

February 14, 2025

In Q4, the number of hours viewers spent with the Roku Channel increased how much YoY?

A) 42% B) 62% C) 82% D) 102%

Streaming hours on the Roku Channel grew 82% YoY, according Roku earnings as reported by Variety. It was the first quarter the company reported revenues of more than a billion dollars.

February 13, 2025

YouTube citations in Google AI overviews have grown how much since January 1?

A) 5% B) 15% C) 20% D) 25%

YouTube has been cited as a source in Google AI overviews 25.1% more since January 1, according to data from BrightEdge reported by Search Engine Land.

February 12, 2025

Stonyfield Organic’s latest Valentine's Day campaign is offering consumers a chance to win $1,000 if they …

A) Change their name to Stonyfield B) Block their ex on social media C) Wear a full tuxedo to the gym

Stonyfield wants consumers to block their toxic exes and then register for a chance to win the money.

"At Stonyfield, we are obsessively organic and passionate about removing toxins from our consumers' lives. But toxins don't just lurk in pesticides; they can be apparent in relationships, too," said Chris Malnar, vice president of marketing, Stonyfield Organic, in a press release.

February 11, 2025

Which is the most popular podcast category among US consumers 45 and older?

A) True crime/investigative journalism B) News/politics C) Sports D) Interview/conversational

Some 20% of consumers over 45-year-old listen to podcasts about news/politics, 14% listen to interview/conversational podcasts, 12% listen to true crime/investigative journalism podcasts, and 12% listen to sports podcasts, according to data from CivicScience. However, 60% say they don’t listen to podcasts at all.

February 10, 2025

True or false? Total Super Bowl ad revenues on Fox surpassed $600 million.

False, but it came very close, at $597.2 million, per reporting by MediaPost on an EDO Ad EnGage study. Streaming platforms spent the most, at $40.8 million.

February 7, 2025

True or false? Threads is driving more engagement than X?

True, at least that’s what new data from Buffer suggests. Threads drives 73.6% more engagement than X, the research shows.

February 6, 2025

Pringles’ Super Bowl ad features which moustached star?

A) Nick Offerman B) Pedro Pascal C) Steve Harvey D) Mario

Nick Offerman’s stache has a feature, along with those of NBA star James Harden and Kansas City Chiefs head coach Andy Reid.

February 5, 2025

What brand is featuring country star Shaboozey singing “What a Wonderful World” in its Super Bowl ad?

A) Nerds B) Doritos C) Pringles D) Uber Eats

It’s a wonderful world for Nerds, or at least it will be this Sunday when the ad plays.

February 4, 2025

In their latest campaign, Heinz teamed up with which on-theme music icon?

A) Salt-N-Pepa B) Spice Girls C) Mustard D) Frank Ocean

Hip-hop producer Mustard is living up to his name in the new Heinz campaign.

February 3, 2025

Last night, the Grammy Awards paid tribute to Los Angeles by featuring ads for what?

A) Local businesses impacted by wildfires B) The LAFD C) Climate change awareness D) Fire safety practices

The Grammys featured ads for local businesses like Orla Floral Studio and Two Dragons Martial Arts as they raised awareness and money for Angelinos impacted by the recent fires.

January 31, 2025

Which brand category is largely sitting out of the Super Bowl this year?

A) Automotive B) Wine, beer, and spirits C) Financial services D) Travel

The category’s share of Super Bowl spots has dropped from 35% to 8% in 10 years, Adweek reports. The four players from last year, BMW, Toyota, Volkswagen, and Kia, have all opted out, while only Jeep and Ram have announced plans to run an ad.

January 30, 2025

Which brand is debuting its first Super Bowl commercial this year?

A) Athletic Brewing Company B) Angel Soft C) Swiffer D) Nuuly

Angel Soft hopes consumers will skip its 30-second spot, which it designed as a bathroom break before the halftime show. The toilet paper brand’s animated mascot Angel will tell viewers that it's OK to run to the bathroom, and the spot will also feature a countdown clock to help them time their return.

January 29, 2025

Which snack brand just released a cartoonish font created by designers using their nondominant hand?

A) Doritos B) SunChips C) PopCorners D) Cheetos

Cheetos released its “Other Hand Font” in solidarity with the 99% of consumers who, according to the brand, eat its product with their dominant hand. Cheetos is encouraging consumers to download the font and share their custom designs on social media for a chance to win a limited-edition bag inspired by the design.

January 28, 2025

Which celebrity will NOT appear in an Uber Eats Super Bowl commercial?

A) Charli XCX B) Sabrina Carpenter C) Matthew McConaughey D) Martha Stewart

Uber Eats released Super Bowl teasers “This & Yap” and “We Listen & We Don’t Judge” on Monday, which feature intergenerational brats Charli XCX and Martha Stewart bonding over internet trends. In its third teaser, Matthew McConaughey rehearses his imitation of former Chicago Bears coach Mike Ditka in the mirror.

January 27, 2025

Kind’s new campaign is embracing Gen Z’s “bed rotting” trend. What is bed rotting?

A) Not changing your sheets B) Spending many hours in bed for self care C) Eating in bed D) Sleeping outside

Bed rotting is defined as “the practice of spending many hours in bed during the day, often with snacks or an electronic device, as a voluntary retreat from activity or stress,” according to Dictionary.com. Kind’s new campaign shows us how it’s done.

January 24, 2025

True or false? This year Netflix will cross $2.0 billion in US ad revenues.

True. Netflix’s US ad revenues will reach $2.07 billion this year, up 43.0% from 2024, per our November 2024 forecast.

January 23, 2025

FanDuel’s Super Bowl campaign teaser features which iconic brothers?

A) Travis and Jason Kelce B) Peyton and Eli Manning C) J.J. and T.J. Watt

The Manning brothers will face off in FanDuel’s “Kick of Destiny 3” Super Bowl ad.

January 22, 2025

What streaming service took the top spot in all TV viewing for December 2024?

A) YouTube B) Netflix C) Prime Video D) Tubi

YouTube was the top streaming service, accounting for 11.1% of all TV use, according to Nielsen data.

January 21, 2025

President Trump’s inauguration yesterday drew some of the biggest names in tech. Which of the following people was not at the Trump inauguration?

A) Jeff Bezos B) Sam Altman C) Mark Zuckerberg D) Satya Nadella

Microsoft CEO Satya Nadella was not at the event, though he did post a congratulatory message on X. Bezos, Altman, and Zuckerberg all attended, along with Tim Cook, Sundar Pichai, and Elon Musk.

January 17, 2025

TikTok could go dark in the US this weekend. About what percentage of TikTok/Douyin’s worldwide ad revenues come from the US?

A) Less than 10% B) 25% C) 50% D) 75%

TikTok’s US ad business will make up 25.7% of TikTok/Douyin’s worldwide ad revenues this year, per our forecast—assuming a ban does not take effect this Sunday.

January 16, 2025

True or false? Duolingo has seen a spike of over 200% in US users learning Mandarin since this time last year. Chinese TikTok alternative RedNote is also seeing a boost in downloads.

True, Mandarin learning on Duolingo is up 216%. “oh so NOW you’re learning mandarin,” Duolingo posted.

January 15, 2025

Walmart’s new brand refresh features what?

A) Style change back to “Wal-Mart” B) A new slogan C) More emphasis on its “spark” logo D) A new font

Walmart has put more emphasis on its logo and a new typography. The differences are subtle, but powerful.

January 14, 2025

A TikTok ban could begin as soon as this weekend. What percentage of people in the US currently use TikTok?

A) 10% B) 33% C) 50% D) 66%

In 2024, 32.9% of the US population was on TikTok, per our May 2024 forecast. That figure will rise to 34.3% this year—if the platform isn’t banned.

January 13, 2025

In a marketing stunt Mug Root Beer is selling custom DNA kits to test for what?

A) Bubbly personalities B) People’s roots C) Who’s got that dawg in them

The test for who’s “got that dawg” in them is inspired by Mug’s mascot. Woof.

January 10, 2025

Zumba is bringing back which early 2010s artist for its latest ad?

A) LMFAO B) Gotye C) Neon Trees B) Swedish House Mafia

Technically Zumba is bringing back only half of LMFAO, specifically Redfoo. If none of those words make sense to you, here’s a little throwback.

January 9, 2025

A TikTok ban feels closer than ever. What is the No. 1 kind of content adult TikTok users consume on the platform?

A) Dance videos B) News and world events C) Comedy and entertainment D) Life hacks

Some 69% of adult TikTok users consume comedy and entertainment, per Numerator. The top category is followed by recipes and cooking (53%) and life hacks (46%).

January 8, 2025

Which of the following is not a real product unveiled at CES 2025?

A) Cat tree that purifies air B) Phone charger that only takes a few seconds C) Solar-powered cloak D) Pizza oven that rotates with the tides

The cat tree air purifier, rapid phone charging toaster device, and solar-powered cloak were all revealed at CES. Unclear what the tide-synced pizza oven would do, but we’re willing to find out.

January 7, 2025

True or false? Even the most devoted consumers don’t want to receive text messages from brands they love.

False, 4 out of 5 consumers want to receive text messages from brands they love at least once a week, according to Vibes.

January 6, 2025

To capitalize on New Year’s resolutions, Chipotle is expanding its partnership with what brand?

A) Strava B) TurboTax C) CeraVe D) Athletic Brewing

Chipotle is leaning into its Strava partnership, motivating consumers with “Goals, Gym, Guac” text message.

January 3, 2025

The film where Mickey Mouse said his first words entered the public domain on January 1. What were his first words?

A) “Oh, boy” B) “Hot dogs” C) “Aw, phooey” D) “What’s up doc”

Mickey’s first words were “hot dogs.” We couldn’t agree more.

January 2, 2025

Welcome to 2025! True or false? Worldwide digital ad spend will grow by more this year than it did in 2024.

False, but worldwide digital ad spend will still grow by a healthy 12.7% this year. It grew by 14.7% YoY in 2024, per our November 2024 forecast.

December 24, 2024

What is the top gift category of the 2024 holiday season?

A) Clothing/accessories B) Gift cards C) Toys D) Books

Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation.

December 23, 2024

In which area will digital ad spend grow the fastest next year?

A) North America B) Western Europe C) Middle East and Africa D) Latin America

Digital ad spend will grow by 33.1% in the Middle East and Africa next year, faster than any other geographic area. Digital spend will remain somewhat limited in the area, at $39.41 billion compared with North America’s $361.48 billion, per our November forecast.

December 20, 2024

True or false? Most US consumers prefer brands that cater to a specific niche, rather than ones that try to appeal to everyone.

False, 46% of consumers want brands that cater to a specific niche, per data from Confidant and Vytal reported by Axios. But among Gen Z, this figure is higher, with 53% looking for brands that cater to a specific niche.

December 19, 2024

True or false? Google’s share of worldwide search traffic has dipped below 90%.

False. Despite the rise of AI chatbots like ChatGPT and Perplexity, Google accounted for 92.4% of search referral traffic worldwide from August to November 2024, per BrightEdge.

December 18, 2024

Which one of these brands did not create an Advent calendar in 2024?

A) Burger King B) Barbie C) Burt’s Bees D) Ben & Jerry’s

We’d like a Chunky Monkey and Americone Dream advent calendar next year, please.

December 17, 2024

Duolingo’s “learn Korean or else” ad campaign was created in partnership with what other Korean cultural phenomenon?

A) Squid Game B) BTS C) Etude House D) BLACKPINK

The campaign features Duo the Owl in a Squid Game inspired costume.

December 16, 2024

True or false? TikTok was the most downloaded app worldwide in November.

False. Instagram had the most downloads, at 53 million. But TikTok was No. 2, with 45 million downloads, according to appfigures.

December 12, 2024

True or false? YouTube viewers watched over 400 million hours of podcasts monthly on TVs this year.

True, YouTube viewers tuned in on TV to watch the historically audio-based format.

December 11, 2024

What was the most-Googled song in the US in 2024?

A) Not Like Us B) Fast Car C) Apple D) TEXAS HOLD ‘EM

Kendrick Lamar’s “Not Like Us” was the most-Googled song last year. “Fast Car” by Tracy Chapman and Luke Combs made the top five. Charli XCX’s “Apple” and Beyoncé’s “TEXAS HOLD ‘EM’” didn’t break the most-Googled list.

December 10, 2024

Which of the following was not one of the top 5 most popular internet services in 2024?

A) Google B) TikTok C) YouTube D) Amazon Web Services

Google had more traffic than any other internet service in 2024, according to Cloudfare. YouTube did not crack the top five, but it ranked high at No. 8.

December 9, 2024

Cheez-It is allowing fans to fulfill their “Fantaseez” at the Citrus Bowl this year. Which of the following is one of the potential “Fantaseez?”

A) Two-minute timeout wedding B) Warm-up quarterback C) Pour Cheez-Its on the winning coach D) Chase a cheesewheel across the field

Cheez-It is offering a two-minute timeout wedding as one of its potential “Fantaseez.” The other choices could be reality as well, since the snack brand is letting fans submit their own “Fantaseez.”

December 6, 2024

What is the Association of National Advertisers’ (ANA) 2024 marketing word of the year?

A) AI B) Measurement C) Personalization D) Demure

AI is the ANA’s 2024 word of the year. If that feels like deja vu, it’s because AI was also the ANA’s 2023 word of the year.

December 5, 2024

Wrap it up: Which one of the following artists was not a top artist of a member of our newsletter team this year?

A) Taylor Swift B) Radiohead C) Beyoncé D) Bad Bunny

Bad Bunny didn’t make No. 1 for any of our newsletter writers, but not for lack of love.

December 4, 2024

Lyft’s new feature helps users find what?

A) Subway entrances B) Celebrity homes C) Constellations D) Restrooms

Lyft introduced a restroom finder to help people go on the go.

December 3, 2024

Where are customers most likely to discover new brands and products?

A) Physical stores B) Social media C) Multibrand retailer websites

Nearly half (47.6%) of customers say they are most likely to discover new brands in physical stores, according to our “US Consumer Path to Purchase” survey from June 2024.

December 2, 2024

Which of the following is Oxford’s 2024 Word of the Year?

A) Dynamic pricing B) Demure C) Rizz D) Brain rot

Dynamic pricing and demure were both in the running, and rizz took Word of the Year in 2023. But this year the title went to brain rot, which first appeared in Henry David Thoreau’s “Walden” in 1854.

November 27, 2024

True or false? More than half of longer English-language posts on LinkedIn are AI-generated.

True. According to a study from Originality AI shared with Wired, 54% of longer English LinkedIn posts are written by AI.

November 26, 2024

Game time! Are NFL pregame ads more or less likely to drive viewer engagement as compared to the average prime-time ad?

NFL pregame ads are 12% more likely to drive viewer engagement than the average prime-time ad, per data from EDO.

November 25, 2024

What percentage of TikTok users have purposefully searched the platform for holiday gift ideas?

A) 9% B) 19% C) 39% D) 89%

Some 39% of TikTok users have intentionally searched for holiday gift ideas on TikTok, and 55% have already come across holiday gift ideas for this year on the platform, according to a survey from MGH.

November 22, 2024

Which of the following is not a real “Wicked” brand collaboration?

A) Great Value x Wicked mac and cheese B) Elphaba-themed Crocs C) Build-A-Bear Elphaba

All of these “Wicked” collabs are real, along with dozens of others, as movies and brands lean into the same playbook that led to so many “Barbie” products last year.

November 21, 2024

The Department of Justice asked a federal judge to force Google to sell Chrome. What percentage of US digital ad spend goes to Google?

A) 9% B) 14% C) 27% D) 50%

Google will account for 26.7% of US digital ad spend this year, per our November 2024 forecast.

November 20, 2024

How many consumers worldwide have different favorite retailers since working from home?

A) More than half B) Less than half

Some 53% of consumers admit that their favorite retailers have changed since working from home, according to VML’s the future shopper report.

November 19, 2024

Which of the following has the least influence over US consumers’ decision to buy online?

A) Sales and promotions B) Paid social media ads C) Reviews D) Brands’ social content

Some 28% of consumers consider paid and sponsored ads on social media at least somewhat influential in their decision to buy online, putting it behind all the other listed influences, according to data from Ipsos and Aftership.

November 18, 2024

True or false? Over 75 million households watched Netflix’s fight between Jake Paul and Mike Tyson.

False, the actual number is 65 million concurrent streams, according to data from Most Valuable Promotions cited by The Verge, which is still pretty impressive.

November 15, 2024

True or false? In the US, men are more likely to be LinkedIn users than women.

True, 35% of US men say they use LinkedIn, compared with 30% of US women. More men than women also use X, YouTube, and Reddit, according to Pew Research.

November 14, 2024

Too good to pass up: Which of the following is the most common password people use?

A) 123456 B) qwerty C) password D) aksjdi!!9839_?dDAErkj E) password1

The most popular password worldwide is “123456,” according to NordPass. In the US, it’s “secret.” If either of these are your password, maybe consider a change.

November 13, 2024

True or false: X alternative Bluesky has added one million new users since the US elections last week?

True, the platform has seen increased engagement in the last week.

November 12, 2024

What percentage of US internet users also use generative AI?

A) 10% B) 33% C) 50% D) 66%

In 2024, 32.6% of US internet users will be generative AI users. That figure will increase to 37.7% next year, per our forecast.

November 8, 2024

LinkedIn’s latest jobs report shows which role as the most in-demand job overall?

A) Software engineer B) Customer service representative C) Salesperson D) Project manager

Salesperson was the most in-demand job on LinkedIn in Q3 2024, according to LinkedIn data reported by Search Engine Journal.

November 7, 2024

True or false? More than half of LinkedIn’s total US ad revenues come from mobile.

True, mobile ad spend will make up 64.6% of total LinkedIn ad spend in the US this year, per our forecast.

November 6, 2024

What percentage of retail media digital display ads will be programmatic next year?

A) 52% B) 75% C) 94%

We expect 94.0% of US retail media digital display ads will be programmatically transacted in 2025, per our June 2024 forecast.

November 5, 2024

At which of the following social networks are US ad revenues not growing?

A) Reddit B) Snapchat C) LinkedIn D) X (formerly Twitter)

US ad revenues will grow this year on Reddit by 27.9%, on Snapchat by 8.0%, and on LinkedIn by 13.9%, per our forecast. They will shrink on X by 2.5%.

November 4, 2024

The US presidential election is tomorrow. How much more did political campaigns spend this year than in 2020?

A) $2.58 million B) $258 million C) $2.58 billion D) $25.8 billion

We forecasted US total political ad spend at $12.15 billion this year, $2.58 billion more than in 2020.

November 1, 2024

Klaviyo’s first Black Friday campaign features which famous YouTube chef?

A) Claire Saffitz B) Alison Roman C) Sohla El-Waylly D) Oliver Babish

Alison Roman will incorporate Klaviyo ads into her Thanksgiving prep video. We’re already hungry for more.

October 31, 2024

This December, a real-time animated Monday Night Football team featuring what cartoon cast will stream on Disney+ and ESPN+?

A) Bob’s Burgers B) Phineas and Ferb C) The Simpsons D) King of the Hill

Bart Simpson will side with the Bengals while Homer roots for the Cowboys during The Simpsons Funday Football. No word yet on which team Ned Flanders will be cheating for.

October 30, 2024

Which presidential ticket will advertise on the Las Vegas Sphere, becoming the first political campaign to do so?

A) Harris/Walz B) Trump/Vance

The Harris campaign will advertise on Nevada’s big screen this Thursday, the same day the candidate plans to make a visit to the swing state.

October 29, 2024

Which industry will have the highest US digital ad spend growth this year?

A) Telecom B) CPG C) Healthcare and pharma D) Travel

Telecom digital ad spend will grow by 20.9% in the US this year, per our forecast. Learn more in our US Ad Spending By Industry report, available here.

October 28, 2024

True or false? Writing from journalists is easier to understand than writing from AI models.

True, according to a study from Ludwig Maximilian University of Munich.

October 25, 2024

Urban Outfitters is launching a new social media holiday campaign. What is the tagline?

A) Happy LOLidays

B) BTWinter wonderland

C) FOMO-free holidays

D) Sleigh the season

The holiday campaign will feature a musical video and LOLiday gift guides, according to Marketing Dive.

October 24, 2024

After Google, Meta, and Amazon, which company has the next highest digital ad revenues in the US?

A) TikTok B) Microsoft C) Apple D) Walmart

Microsoft will see US ad revenues of $10.77 billion this year, per our March 2024 forecast.

October 23, 2024

Mucinex’s mascot, Mr. Mucus, is making a marketing appearance with a profile on what platform?

A) Tinder B) Facebook C) Roblox D) Minecraft

Mr. Mucus has a Tinder account, and he’s hoping you don’t swipe left.

October 22, 2024

US digital ad spend will cross what major milestone this year?

A) $200 billion B) $300 billion C) $400 billion.

US digital ad spend will hit $302.77 billion this year, per our March 2024 forecast.

October 21, 2024

True or false? Bluesky added 500,000 new users in one day last week in the wake of X changing its block functionality.

True, Bluesky gained a number of users, which could be related to X changing its block functionality (posts will now be visible to blocked users).

October 18, 2024

Kraft-Heinz’s Delimex frozen taquitos is leaning into “sound-driven” marketing with what somewhat off-putting sound?

A) Screeching brakes B) Buzzing insects C) Loud chewing D) Fork scraping a plate

The loud chewing sounds will certainly elicit some sort of reaction in the ads.

October 17, 2024

Which of the following brands had the highest ad engagement among WNBA advertisers this year?

A) Claritin B) Skims C) Gatorade D) Snickers

Claritin’s ad engagement was up 160% over the average WNBA advertiser this year, according to EDO. All of the other brands listed were among the top five for engagement.

October 16, 2024

Here’s today’s quiz. True or false? Seven in 10 US adults support banning cell phones for middle and high school students for the entire school day.

False, 36% of US adults support an all-day cell phone ban in schools, according to Pew Research. But 68% support banning cell phones during class times.

October 14, 2024

True or false: More than half of US adults say they’re less likely to buy a product if they see an ad too often.

True. Some 61% of US adults say too many ads turn them off to products, according to an AD-ID study cited by MediaPost.

October 9, 2024

True or false? Less than 1% of the TikTok accounts US adults follow are journalists and media outlets.

True, according to data from Pew Research.

October 3, 2024

In what year will Google’s US search ad spend share dip below 50%?

A) 2024 B) 2025 C) 2026 D) 2027

Google will account for 48.3% of US search ad spend share in 2025, per our forecast.

October 2, 2024

Would you meet your partner through Amazon? True or false? Some 48% of global consumers say they would be happy to use a dating app provided through a marketplace.

True, according to VML’s The Future Shopper report.

October 1, 2024

Levi’s latest collaboration involves an artist with a song about jeans. Who is it?

A) T-Pain B) Lana Del Ray C) Neil Diamond D) Zac Brown Band E) Beyoncé

The campaign follows the release of “LEVII’s JEANS,” one of the best songs off of Beyoncé’s COWBOY CARTER.

First Published on Dec 4, 2024