Cosmetics and beauty has been one of retail’s standout categories over the past several years. But as growth slows, brands and retailers will have to look to new audiences and channels to capture opportunities for expansion.
Key Question: What is the outlook for cosmetics and beauty retail and ecommerce sales?
Key Stat: Online sales growth of cosmetic and beauty products is tapering down, but it remains on track to exceed the overall ecommerce penetration rate, with a quarter of category sales in 2028.
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