The news: Philadelphia Eagles’ exclusive banking partner Firstrust Bank—a $5.2 billion financial institution (FI) based in the Philadelphia region—has made the most of the NFL team’s success, per The Business Journals.
The strategy: Firstrust signed an eight-year contract with the team in 2020, per The Business Journals. And since then, the bank has boosted its brand through Eagles-related marketing, including:
- Branding its website around the partnership, and updating it to highlight the team’s Super Bowl win