Banking Trends to Watch in 2024

BaaS, GenAI, TikTok, X, and Digital Wallets Will Reshape the Market

The banking industry will face a gauntlet of challenges in 2024, as soaring interest rates, rising delinquencies, unpredictable inflation, and stringent capital requirements threaten to accelerate shrinking profit margins. Meanwhile, social media platforms are turning up the competitive heat and generative AI (genAI) disruption looms large.

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Table of Contents

  1. Risky BaaS partnerships will test the trust between FIs and fintechs
  2. Banks get real about the disruptive challenges of genAI
  1. A wave of social media players will push the boundary of banking with bold new ventures
  2. Paze will put banks back in the digital wallet game
  1. Sources
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Tiffani Montez, Maria Elm, and David Morris


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmine Enberg
Principal Analyst
Amy Rotondo
Director, US Research
Yoram Wurmser
Principal Analyst