Industry Voices: Spotlight on Banana Republic’s Jen Mullen
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
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Watch previous episodes from our Spotlight on Retail series:
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