Back to the Basics: 3 Things Preventing Email Marketers From Reaching the Inbox | Sponsored Content | Tech-Talk Webinar | On-Demand

Back to the Basics: 3 Things Preventing Email Marketers From Reaching the Inbox | Sponsored Content | Tech-Talk Webinar | On-Demand

Presented by Validity

Click here to see the presentation slides.

Conversion rates for emails are higher than social media, direct traffic, and search. In fact, according to the Data & Marketing Association, ROI on email is 42:1—making it a powerful outreach channel.

But only when it’s set up for success. Without a solid foundation built on the most basic email marketing tactics, it won’t matter how sophisticated your program is.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this Tech-Talk Webinar. They discussed the fundamentals of deliverability to help marketers capitalize on email’s potential.

Watch this webinar and learn:

  • Why list hygiene matters
  • How content affects conversion rates
  • The importance of sender reputation, and how to ensure your email reaches subscribers

Tori Garcia is a senior email strategist at Validity. Tori thrives on building relationships by helping brands creatively optimize their email program. After starting her career as a data analyst, Tori transitioned to email marketing where she has focused on improving overall deliverability and ROI for clients from various industries.

Jessica Hunt is an email strategist at Validity. With over 11 years in email deliverability and compliance, Jessica’s passion is to identify and address knowledge gaps and translate complicated deliverability issues into clear insights so clients can take their email strategies to the next level.

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