Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.
Video is vital in B2B marketing, with short-form social media videos proving highly effective. Marketers plan to boost video content distribution in 2024, especially on LinkedIn and YouTube. Video is key to user-generated content (UGC), influencer marketing strategies, and engaging younger buyers. AI enhances video production efficiency, improves ROI, and streamlines efforts, though the quality must improve. Challenges include success measurement, budget constraints, and time limitations.
Key Question: How can B2B marketers adapt their strategies to take advantage of video for better marketing performance?
Key Stat: In 2024, 41% of B2B marketers plan to increase their distribution of video content.
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B2B Marketers Plan to Increase Social Media and Video Content Distribution the Most (% change in content distribution in 2024 among B2B marketers in North America and Europe, April 2024)
B2B Marketers Plan to Increase Social Media and Video Content Distribution the Most (% change in content distribution in 2024 among B2B marketers in North America and Europe, April 2024)
B2B Marketers Plan to Increase Social Media and Video Content Distribution the Most (% change in content distribution in 2024 among B2B marketers in North America and Europe, April 2024)