B2B Social Media Marketing Success

Influencers, AI, and Authenticity Are Key

About This Report
Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

Social media is key to B2B marketing success. By understanding the impact of influencer marketing; integrating new AI-driven strategies; and recognizing that B2B buyers are people too, B2B marketers can enhance brand awareness and engagement, optimize campaigns, and foster meaningful connections with target audiences throughout the customer life cycle.

Key Question: How can B2B marketers adapt their social media strategies for better engagement and marketing performance?

Key Stat: Among US B2B marketers, 49% said social media marketing contributes the most to their marketing programs’ success.

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    Table of Contents

    1. Executive Summary
    2. Why it’s important to stay on top of this topic
    3. The state of B2B social media
    1. Key Takeaways
    2. EMARKETER Interviews
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Obelé Brown-West
    Interviewed May 16, 2024
    Todd Lebo
    Interviewed May 15, 2024
    Rachel Sterling
    Identity Digital
    Interviewed May 17, 2024
    Lynn Tornabene
    Interviewed May 21, 2024
    Eddie Yoon
    NP Digital
    Senior Director, Paid Media
    Interviewed May 17, 2024

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    Kelsey Voss


    Jasmine Enberg
    Tracy Tang
    Senior Researcher
    Yoram Wurmser
    Principal Analyst