B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?

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In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry. B2Bs will continue to increase their digital ad investments, which will hit $10.84 billion in 2021, but we expect their share of total digital ad spending to hold steady for the next couple of years.