The news: B2B digital ad spending is set for significant growth worldwide, projected to reach $48.15 billion by 2026, up from just $38.67 billion this year, per EMARKETER forecasts.
Although the percentage growth in B2B digital ad spending will taper off, the absolute dollar figures continue to climb.
Global growth insights: Worldwide B2B digital ad spending will grow by 13.1% in 2024.