When ALB Energy Solutions started selling through Yahoo Groups and its first website nearly 20 years ago, it had little competition online for the first decade. But now the company has to be strategic to remain a top ecommerce hub for energy-efficient lighting. eMarketer’s Jillian Ryan spoke with CEO Doug Root about the tactics the company uses to maximize ecommerce sales. Root was interviewed as part of eMarketer’s March report, "B2B Ecommerce 2018: Transforming Buying and Selling."
