Attribution & Convergence: A Look Ahead to 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

Watch this webinar and learn how:

• Budgets focused too heavily on digital can negatively impact your performance
• Digital and linear ad convergence can provide quick wins for marketers
• The buy side fits into your strategy to adapt and future-proof existing ad solutions

Presenter:

Jeff Greenfield is senior vice president, buy side at WideOrbit. Jeff joined WideOrbit in 2021 and leads buy-side strategy, sales, and development. Jeff created some of the most innovative and effective marketing and technology programs over the last two decades. As co-founder and COO of C3 Metrics, his work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.