Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.
Watch this webinar and learn how:
Jeff Greenfield is senior vice president, buy side at WideOrbit. Jeff joined WideOrbit in 2021 and leads buy-side strategy, sales, and development. Jeff created some of the most innovative and effective marketing and technology programs over the last two decades. As co-founder and COO of C3 Metrics, his work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry.
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.