Asia-Pacific Trends to Watch in 2024

Retail Optimism in China, the AI Revolution, and Metaverse Back in the Spotlight

After a shaky start following the end of pandemic restrictions, retail sales growth in China will show signs of life as India’s retail sector heats up. In Southeast Asia, TikTok will have to flex its innovation chops to tackle growing headwinds. And among all the tectonic shifts, the biggest will be the emergence of AI.

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Table of Contents

  1. Underperforming retail will rebound in China after a disappointing start
  2. More major foreign brands will lay roots in India’s burgeoning retail market
  3. TikTok’s social commerce business in Southeast Asia faces a pivotal year
  1. China puts a spotlight on AI as it plays catch-up with the US
  2. Asia-Pacific offers the metaverse a second life
  3. Sources
  1. Media Gallery

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Man-Chung Cheung


Jennifer Merritt
Vice President, Content
Jennifer Pearson
VP, Research