Asia-Pacific Digital and OTT Video Forecast 2023

Untapped Opportunities and Streaming Trends in China, India, Japan, and Indonesia

About This Report
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

Asia-Pacific reigns supreme in global digital video viewership, claiming a 58.5% share in 2023. Mobile devices are at the heart of digital video consumption, more so in Asia-Pacific than anywhere else. And though OTT viewers in Asia-Pacific are expanding faster than total digital video viewers, the region presents unique challenges to multinational streaming giants due to viewer preferences differing significantly from country to country.

Key Question: How fast are digital OTT video viewers growing across Asia-Pacific, and how are select subscription over-the-top (sub OTT) streaming services faring in the region?

KEY STAT: In 2023, sub OTT service users in Asia-Pacific will grow by 5.8% (reaching 1.23 billion viewers), with Indonesia and India leading the pack.

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First Published on Nov 15, 2023


Man-Chung Cheung


Cosima Balletti-Thomas
Associate Forecasting Analyst
Ethan Cramer-Flood
Senior Forecasting Writer
Jennifer Merritt
Vice President, Content