From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.
Watch previous episodes from our Spotlight on Retail series:
Watch episodes from March's Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Dickies’ Kathy Hines
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein