But consumers don't just see technology as a solution for easier transactions. They also see it as an opportunity to liven up the overall shopping experience. For example, 24.9% of those polled said they'd like their favorite retailers to offer interactive fitting rooms, and another 16.7% liked the idea of voice-activated shopping.
Virtual/augmented reality and interactive signage (19.7%) was a popular choice, as was in-store robots.
But while many respondents indicated an interest in retail technology, not everyone was on board. Roughly 36% said they didn't want to use new technologies when they shop.
Still, that's not stopping retailers from spending on a range of emerging technologies. According to an October 2017 study from IHL Group and RIS News, retailers plan to spend on a variety of tech in 2018, including location-based marketing, artificial intelligence (AI) and the internet of things (IoT).
And earlier this year, at the National Retail Federation (NRF)'s Big Show in New York, technology was a key focus for a large share of retailers. Again, AI, location and analytics were areas of focus for many.