AR, Meet Ad Spending

Article by eMarketer Editors  | Jul 13, 2018
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AR, Meet Ad Spending
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Virtual & Augmented Reality
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Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.

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